Question

Topic: Student Questions

Thesis On Brand Equity In Real Estate

Posted by sahilsheoron on 10/21/2012 at 1:41 PM ET 25 Points
Hi Everyone,
I am perusing my MBA in Marketing and Sales and doing my thesis on Brand Equity in Real Estate. The problem am coming across is that i am not able to find a suitable topic which can enlighten my wisdom towards this industry as i want to make my career in Real Estate. Hence it is important for me that the topic i choose should be appropriate.
PLease help me and walk me through the dark.

Thanks.


Regards
Sahil
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Andy Fracica, MBA on 10/21/2012 at 3:00 PM Accepted
    Sahil,

    Just a few questions:

    What are you considering for brand equity in real estate? Are you thinking about specific real estate companies?

    If you can't find suitable articles to help you with your thesis, you might reach out to various real estate professionals and do some primary research.

    Just a few thoughts, I hope they help,

    Andy Fracica, MBA
  • Posted by sahilsheoron on 10/21/2012 at 3:26 PM Author
    Andy Fracica,


    I have decided to do the thesis o Unitech which is India's leading real estate group. And I need to submit the title of my thesis in a very short time. So please guide me what ca be d suitable title which can help me to get enough knowledge about this industry.
  • Posted by SteveByrneMarketing on 10/21/2012 at 3:36 PM Accepted
    regarding "Brand Equity in Real Estate", Which segments of real estate? Real estate builder/developer? Homes or commercial buildings? Or real estate brokers? Or some other area's like mortgage loans, title insurance and the like??

    RE developers are very different from RE Realtor/brokers.
  • Posted by sahilsheoron on 10/21/2012 at 3:55 PM Author
    I have decided to do it on residential houses.
  • Posted by SteveByrneMarketing on 10/21/2012 at 4:50 PM Member
    Why have you chosen residential home building? What about this category appeals to you? Is it the design/architectural aspect? Master planned communities? The construction product and feeling of accomplishment? Growth and financial opportunities?

    Perhaps all, some or some other reasons??
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)