Question

Topic: Taglines/Names

Need Name For A Modern And Classy E-furniture Shop

Posted by princepieman on 12/7/2012 at 2:30 PM ET 100 Points
I am in the works of creating an online furniture store that sells fresh, new designs of chairs, tables, lamps, and clocks. The idea came to me a couple months ago and now I wnat to realise it. The first step obviously, is to create a name for the store: Here is where I need your help and suggestions for possible names.

If it helps much my potential market are male and females from the ages 25-40 who are in "high flying careers".

Here are some of the names i came up with:

deep decor
outmodern
candida decor
decordeau
furcory

Thanks for the Help!
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RESPONSES

  • Posted by SteveByrneMarketing on 12/7/2012 at 4:15 PM Accepted
    Regarding ... "The first step obviously, is to create a name for the store". Most here would agree your first step is to write a plan. You need to do the work first - research everything about the marketplace, your target audience, your competitors. Talk with customers, ask questions about their needs, preferences, problems and the like. Take everything you learn and form a STRATEGY as foundation for your marketing efforts on, and as criteria for your name (and maybe a tagline).

    The names you have listed may not have any relevance or meaning for your target audience. And you don't want to gamble with something as important as your name selection.

  • Posted by princepieman on 12/8/2012 at 5:58 AM Author
    I've completed some initial market research on my target audience and competitors but I am yet to actually interact with them. These names weren't randomly selected I have consulted a few of my high finance friends and their wives. Although, the sample size may be small it's a starting block.

    I am really just looking for some more intelligible suggestions to new names that I will then test on some more potential customers.

    Apart from social media, what other means would you recommend me to use to test these names further?
  • Posted by Moriarty on 12/8/2012 at 6:11 AM Accepted
    For testing I suggest that you do a small Adwords campaign. It is fast and relatively cheap; done properly it gives very clear results.

    The Furniture Show
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