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This question has been answered, and points have been awarded.
Speech Therapy Private Practice
Posted by Anonymous on
12/7/2012 at 3:23 PM ET
I am in the process of coming up with a name for a private practice that will be providing services for speech therapy and has the possibilty to expand to other services such as physical, occupational, and even behavioral therapies. I don't want to limit the name to speech, but want to realte it to "therapy" in some way. The practice will be geared towards a wide variety of patients ages 0-21. Thanks!
12/7/2012 at 4:26 PM
The benefit of limiting the name to "speech therapy" is focused marketing efforts. You can focus your message to a more focused target audience and have a much better chance of breaking through a crowded market, and with a more practical budget.
After becoming successful launching a "speech therapy" brand, you can always launch another brand such as "physical therapy" as a second focused segment in a family of brands under an umbrella brand to ties them all together.
Give it some thought.
12/8/2012 at 6:28 AM
If you don't limit your name to speech therapy, limit it in some other way - that is to say, target your audience if not your business. Doing this will reduce your costs and improve conversions dramatically.
12/9/2012 at 9:47 PM
You need to have a different name for each target audience and positioning benefit. When you try to have too many different benefits under the same umbrella you confuse people and miss the opportunity to communicate to your target audience(s) in the clearest and most persuasive way(s). Don't do that to yourself.
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