Question

Topic: E-Marketing

Site Looks Great! Getting Zero Sales?

Posted by brannflakes101 on 12/15/2012 at 6:55 AM ET 25 Points
Hello guys n' gals! My name is Brandon, I'm the founder of TartMelters.com. We're an unstoppable mom n son team. :) We handmade scented wax tarts, by the batch. (and literally, stronger then yankee, scentsy etc. though it's hard proving that online.) We also retail competitively prices tart warmers. Confused? Don't worry, our site immediately picks up on people who don't know what a warmer or a tart is. :)

I've been open online for almost 2 months and zero online sales. We put $53 into FB ads and $75 into adwords. Both ad's where click effective - just didn't get any sales! ): With my FB ads, those people liked my page. So I still have hope their to redeem. We also have $30 left in adwords.

I'm open to any advice, suggestions, reviews etc. as they'd really help.

Thank you,
Brandon :)
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/15/2012 at 8:23 AM Accepted
    What are you analytics telling you? How many visitors? Where are they going on your site?

    My feeling is that your home page goes too quickly for the sale - without adequately telling the visitor why yours are better/different (and they should trust you). Also, smells are very personal, so reading "strong scents on the market" - may convey that it may be the wrong smell - and it's too strong.

    I'd suggest adding some testimonials of people who really like what you're offering, mentioning you're only using 100% essential oils, and explain what a tart is clearly. I'd also remove the animated banner - it distracts the eye when trying to look at the other items on your home page.
  • Posted by brannflakes101 on 12/15/2012 at 9:06 AM Author
    Good point! I agree... I toned that down, but do you think I should tone it down more? I'm now focusing on the main goal I had to begin with: educating those who don't know about warmers.
    Removed the animated banner, leaving what was most important to me.
    Thessalonians are important. I have to work hard to make sure I get those, maybe give some away etc. in return for reviews.

    Brandon :)
  • Posted by Gary Bloomer on 12/15/2012 at 11:19 AM Member
    With sales copy that reads "What are tart warmers? Join the fad and find out!" you're placing huge stumbling blocks in front of potential customers. Don't make me "find out", don't make me dig for this information: TELL ME!

    Your site needs to telegraph the fact that you're selling non-flame based wax melters. You'd also do well to make the site less about how awesome you think you are (because that's how much of your copy reads—and really, no one cares about you, they care about themselves). You'd also do well to spell check your site. Your "Featured Scent": it's raspberry not "rasberry".
  • Posted by brannflakes101 on 12/15/2012 at 11:59 AM Author
    Thanks for the feedback! I worked on the home page just now, changing things for the better.
    Also, I'll work on my copy where it seems necessary.

    Appreciated, Brandon :)
  • Posted on 12/15/2012 at 12:43 PM Moderator
    Are you using customized landing pages that directly address the search terms people are using? Having great message match from their search term to your ad, and then to the landing page, is extremely important. If everyone just goes to the homepage you're probably not delivering what they thought they were searching for.

    We've found that you need almost as many landing pages as ads, and probably almost as many as keywords. Check your Google Analytics to see what your bounce rate is. Are people getting past the initial landing page? That will tell you where the problem is.
  • Posted by brannflakes101 on 12/15/2012 at 1:14 PM Author
    Bounce rate is 66.19%. How do I set up (so many) landing pages?

    Brandon
  • Posted on 12/15/2012 at 1:37 PM Moderator
    How to set up 25 (or more) landing pages: One at a time.

    Who is your primary target audience? What are they searching for when you have the perfect solution for them? It's not likely there are many people out there who are searching for "tart warmers." (There probably are not even very many who know what a tart warmer is!)

    So start from the perspective of your ideal customer. What are they looking for? A candle? A gift? A novel idea for making their home warm and cozy? A romantic setting? What words would they use to describe what they want? Those will become your keywords. And you'll have an ad and a landing page for each one of those.

    If this is more than you want to tackle yourself, you can hire folks to do it for you ... but of course they will need to be paid. That is part of the investment in getting your business off the ground.

    You will want to develop a rough business plan, so you know how much you'll need to invest to achieve your objectives, and how much you should be willing to spend before you see a substantial return.

    P.S. As you're learning, it's not enough to have a great looking site and a lot of self-confidence. Those don't hurt, but they are not enough to assure success. The key ingredient after product is marketing.
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