Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
I Need Ideas For Naming My Online Store/boutique?
12/17/2012 at 12:27 AM ET
I'm going to be selling handmade jewelry, all-natural bath & body products, handmade cards, & more eventually. Hopefully you see where I'm going with it.. I've had experience on etsy and ebay and done well but I'm ready to start my own little business. I've got great ideas but can't for the life of me come up with a name.. and I'd like to have one tonight. I want it to make the customer intrigued but also give an idea of what I have, I'd like it to be clear that I'm trying to sell beautiful custom goods to women as the majority, then again I want something that will go with my store if i decide to change things up and add different products. HELP! lol thank you!
12/17/2012 at 1:37 AM
not much for us to go on .. or time
Hand To Earth
Beautiful Jewelry - Natural Indulgence
.. or take a pause and write a real marketing plan before you go any further forward, your choice.
12/17/2012 at 5:06 AM
You have a business - okay so it is largely on ebay. At least you have SOMETHING. That is way more than many. It is going to be long-term and you need to go into this carefully, planning is part of this as Steve says. Be warned that planning is just planning, and dealing with day-to-day realities can send plans out the window. At least you know where you should have been ;-)
I want to know who your perfect customer would be. Just imagine someone who you can please easily and who is happy with the things they receive from you. They need to be the kind of person who likes getting unexpected treats in the post (okay, half expected!). If you can do that, your advertising will be more effective. You need to be specific, even down to the name of their pets if you can.
A few ideas:
Jessicas Jewelry - balancing nature and beauty.
Jessica's Originals - bringing you the beauty of nature.
Handmade by Jessica - puts the beauty of nature in your hands.
What do you think?
12/17/2012 at 7:00 AM
What's the rush? Would you rather have an ineffective name tonight or a great name next week?
Do you have a business plan? A marketing plan? Who is your primary target audience? The more narrowly you can define your audience the better chance we have of coming up with a great name. And if you don't need a great name, just use "ABC Enterprises." It doesn't say much, and you don't need a slogan then either.
The name is supposed to communicate some benefit to the target audience, or at least tell them what to expect when they visit your store. Without knowing more about your audience we can't very well do that. And trying to be all things to all people is a waste of time, effort and money.
Finally, how are people going to find you -- with or without a good name? You are going to need to spend some money and expend some time/effort if you want to create awareness. Take some of that money and hire a professional who can help you through this. It sounds like you are headed for failure if you continue the way you're describing. You might be better off sticking with Etsy and eBay where you've done well.
12/17/2012 at 7:55 AM
Are you looking just for a name or an available domain also?
BACK TO TOP
Post a Comment
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
119 Facts About Email Marketing [Infographic]
by Laura Forer
Seven Content Types That Will Increase Leads and Conversions
by Andrew Gazdecki
This Is What Works in Facebook Headlines: The 20 Most Effective ...
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with