Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Help With A Paid Membership Online Directory
12/17/2012 at 4:29 PM ET
I am forming a online company to enable families to find service providers (nannies, housekeepers, maids, etc.) in the Dominican Republic. There's a huge niche market due to the fact that everyone has a housekeeper but when they leave or get fired, it's extremely hard to find another one. Besides, due to the fact that how we find them its by reference of other maids, we dont run any type of background check, they dont even know where they live most of the times...
It's called "Encuentra Ayuda" which means Find Help in spanish and I need help finding a tagline for it thats catchy in spanish....
In this website service providers will post their profile and the families will pay us a fee to access the contact information and the background check.
I dont know, I was thinking something like "Busca. Encuentra. Seguro." Search. Find. Secure. but that sounds like a robot... :( and since i am serving both customers (families and at the same time the service providers as well) I dont know how to please both.
12/17/2012 at 7:01 PM
Since your website doesn't specify that you're targeting the Dominican Republic, make it obvious.
For example (in English): "Find The Best Dominican Republic Help" or "The #1 Place For Dominican Republic Help"
12/18/2012 at 3:52 AM
Since you are in the Dom. Rep, I doubt people need reminding of this.
However, I would be careful about having a membership site for BOTH: because the answer is really simple. Don't! They have totally different outlooks to their needs. The one needs help, the other wants to help.
So, somehow you need to either have two websites - one for families and one for providers, or two forums. Either way, each is separate, each is targeted at the family - OR - the providers. Doesn't that make sense? Then when either have paid, they get access to the middle forum (or whatever form it takes) where they have their advertisements and can meet each other.
Your family-orientated end of the site - which will respond via the search engines like Google to their search queries like "I need a home help" or "Seek new housekeeper" - should be aimed at them with a tagline like "Housekeepers with background checks and references"
Your provider-orientated end of your site - which will respond via the search engines to queries like "I want work" - needs a tagline like "For families who need long term help"
At the moment I'm getting no response from your website - not that it would do me much good as I don't speak Spanish!
Hope this helps. Moriarty
12/19/2012 at 8:59 AM
Thanks so much for your ideas. I am still in the process of establishing the business that's why you cant find the website. If you want an idea of what im looking to do you can go to :
and you'll get an idea of what it is. Since it's for the DR its going to be in spanish. but around the same idea.
BACK TO TOP
Post a Comment
11 Powerful Approaches to Marketing Highly Unsexy Products
by Rishi Medhi
The Five Pillars of a Solid Digital Marketing Strategy That ...
by Peter Petralia
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Why Millennials Are Different, and How Marketers Can Engage Them ...
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with