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This question has been answered, and points have been awarded.
Need A Name For Jan Boot Camp
Posted by Anonymous on
12/18/2012 at 3:53 AM ET
Hi I need a name for a January weight loss boot camp. It doesn''t invlove Exercise purely a diet to follow and weekly group meetings. I am stuck for a catchy slogan or name. HELP!
12/18/2012 at 6:52 AM
Okay: a few questions. Who are your customers and where are you based - a catchy tagline or name won't get you visitors or interest on its own. All it will do is make a few heads turn and think "oh, another catchy tagline for another weightloss bootcamp. That's the fifteenth one we have seen today".
Given that weightloss is one of the toughest markets to enter, either you have a lot of money to spend on branding or you need to be ultra-specific. Every item that makes your bootcamp more specific will cut your marketing costs.
You can do it the easy way and splash out, or the hard way and make a profit.
12/18/2012 at 6:56 AM
Hi sorry I should have explained more. The customer and I are based in the UK, they have already lost weight with us and dropped out in Dec due to Christmas etc, so they know the diet they know how it all works this is just a Jan campaign to get them back in the door. It will be a simple campaign done by email marketing and texts. Does that help? It is also mostly women.
12/18/2012 at 7:28 AM
Ah! Now that is quite a different question ... it is more re-marketing than starting afresh. That is much better.
Okay, so let's have some fun ... "Cut that Christmas flab with our new year's resolution"
"plan your new year's waistline with our diet plan bootcamp"
"The Waistline Bootcamp - January 2013"
any good? Moriarty xx
12/18/2012 at 7:31 AM
thanks very much, great to have something to get my creative juices flowing..!
12/21/2012 at 1:02 PM
Considering it is an email campaign If you don't gettem with the Subject Line you've lost them!
A "Headline" that snaps them to attention is what you need!
Why Wait For Spring Do-it NOW.
The Mayans were mistaken. Keep Calm & Carry On Losing!
12/21/2012 at 1:22 PM
We'll help you keep that New Year's resolution!
Back to Bootcamp!
New Year's Resolution Bootcamp
Back in shape Bootcamp
12/21/2012 at 1:29 PM
brilliant thank you everybody!!
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