Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need A Name For Jan Boot Camp
Posted by Anonymous on
12/18/2012 at 3:53 AM ET
Hi I need a name for a January weight loss boot camp. It doesn''t invlove Exercise purely a diet to follow and weekly group meetings. I am stuck for a catchy slogan or name. HELP!
12/18/2012 at 6:52 AM
Okay: a few questions. Who are your customers and where are you based - a catchy tagline or name won't get you visitors or interest on its own. All it will do is make a few heads turn and think "oh, another catchy tagline for another weightloss bootcamp. That's the fifteenth one we have seen today".
Given that weightloss is one of the toughest markets to enter, either you have a lot of money to spend on branding or you need to be ultra-specific. Every item that makes your bootcamp more specific will cut your marketing costs.
You can do it the easy way and splash out, or the hard way and make a profit.
12/18/2012 at 6:56 AM
Hi sorry I should have explained more. The customer and I are based in the UK, they have already lost weight with us and dropped out in Dec due to Christmas etc, so they know the diet they know how it all works this is just a Jan campaign to get them back in the door. It will be a simple campaign done by email marketing and texts. Does that help? It is also mostly women.
12/18/2012 at 7:28 AM
Ah! Now that is quite a different question ... it is more re-marketing than starting afresh. That is much better.
Okay, so let's have some fun ... "Cut that Christmas flab with our new year's resolution"
"plan your new year's waistline with our diet plan bootcamp"
"The Waistline Bootcamp - January 2013"
any good? Moriarty xx
12/18/2012 at 7:31 AM
thanks very much, great to have something to get my creative juices flowing..!
12/21/2012 at 1:02 PM
Considering it is an email campaign If you don't gettem with the Subject Line you've lost them!
A "Headline" that snaps them to attention is what you need!
Why Wait For Spring Do-it NOW.
The Mayans were mistaken. Keep Calm & Carry On Losing!
12/21/2012 at 1:22 PM
We'll help you keep that New Year's resolution!
Back to Bootcamp!
New Year's Resolution Bootcamp
Back in shape Bootcamp
12/21/2012 at 1:29 PM
brilliant thank you everybody!!
BACK TO TOP
Post a Comment
11 Powerful Approaches to Marketing Highly Unsexy Products
by Rishi Medhi
The Five Pillars of a Solid Digital Marketing Strategy That ...
by Peter Petralia
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Why Millennials Are Different, and How Marketers Can Engage Them ...
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with