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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Name Of Fitness Center Focusing On Group Training.

Posted by kickin1582 on 125 Points
I'm interested in a meaningful business name and tagline that will help people remember my business. My Fitness Center focuses on group fitness, small group training and personal training. In other words there is a lot of expert instruction. It's not a 24/7 facility or open for people to just show up and use equipment. It's all organized by class times and training sessions.

Thank you in advance for any ideas and advice!

  • Posted by Jay Hamilton-Roth on Accepted
    It would help to know a few more things about your business, including:
    - where you're located
    - who is likely to attend (gender, age, fitness level, income level, etc.)
    - why they'd choose your center (instead of a yoga studio, gym, community center, etc.)
    - how your pricing would compare to your competition
    - any special skills/knowledge/certification/training that your staff would have (that your clients would truly benefit from)
  • Posted by Moriarty on Accepted
    Okay, Kickin.

    Let's get the basics out of the way first. If you had looked at half of the previous questions that are currently on the board you will know what I am about to write.

    (1) Who are your intended customers. The more specific you are the more attractive and sensible your tagline will be. Having a business name and a tagline for "people" will make it as vague and unappealing as yesterday's breakfast.
    (2) Where are you? (Not so important, but still helps).
    (3) You do say something that you don't do - and that is a real kicker for a tagline. In fact you are rare in stating something you don't do.

    Because in what you say, you are providing something of a personal 1:1 training. That in itself sets you apart - and there are only certain kinds of people who want this. What is more important is that they will also react to you (and any other trainers who work alongside you) in ways that are personal (not intimate!). They will like you - or dislike you. Many who might have disliked you won't have liked you not providing 24/7 equipment to train on - as I say, gold star for supplying that info.

    Because when it comes to personal training you have a huge advantage - you. Your best clients will like you. Not everyone will. Most won't try. Just make sure that the ones you don't get on with find themselves a different tutor - either in your team or elsewhere. Believe me, trying to change people is not worth the effort. I tried for 20+ years with my husband and ... well it was a waste of time.

    So having clarified all that in my mind, let's have a go at an answer. It won't be very good, it will be a try.

    Your Gym: Training personified.

    Get Personal! One on One Fitness training

    Y.P.T. [Your Personal Trainer] Throw away the exercise bike.

    Any good? Moriarty xx

  • Posted by mgoodman on Accepted
    You really need to answer the questions above if you want meaningful input from us. Don't take naming lightly. Do your positioning homework first. Who exactly is your primary target audience? What important benefit are you providing that they can't get elsewhere? What makes you different from, and better than, competition? Why you?
  • Posted by pank575 on Accepted
    How about:
    1. We-FIT: Stay Fit, together!
    2. Fit-Fam (Fit Family): Stay together, stay fit!
    3. My-Lot: Personalized fitness regime!
  • Posted by kickin1582 on Author
    Guys these are a lot of great idea. Here are some of the answers to your questions as well as more information to help. The company is based in a college town with 20,000 students. There are 4 main competitors in town (Crossfit, a small personal training business and two fitness centers that have personal training and group fitness). My business is special in the sense that again we only offer instruction-based programs but we will also offer certification courses and continuing education workshops for those interested in becoming certified. My pricing will be directed slightly different because I'd offer the certification prep course to certify students and community members. They would in turn advertise their services then be contracted by us for a cost. This is in conjunction will offering small group and large group classes for a similar fee which someone would pay for a monthly membership for a gym.
  • Posted by Jay Hamilton-Roth on Member
    Toned & Trained
    Fit & Trained
    Personally Coached
    Fit Academy
  • Posted by Moriarty on Member
    Could you offer a home-visit training for your customers?

    Kickin gets you fit.
    Kickin gets you fit your way. Personal fitness coaching at your convenience.

  • Posted by kickin1582 on Author
    Thank you very much for all of your time. Your ideas have been noted and as I continue to develop my business plan and narrow down a number of items so I can be more direct with my marketing efforts, I will decide on my company's name and slogan.

    Thank you again for all of your time!

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