Know-How Exchange : Taglines/Names

It would help to know a few more things about your business, including:
- where you're located
- who is likely to attend (gender, age, fitness level, income level, etc.)
- why they'd choose your center (instead of a yoga studio, gym, community center, etc.)
- how your pricing would compare to your competition
- any special skills/knowledge/certification/training that your staff would have (that your clients would truly benefit from)

Okay, Kickin.

Let's get the basics out of the way first. If you had looked at half of the previous questions that are currently on the board you will know what I am about to write.

(1) Who are your intended customers. The more specific you are the more attractive and sensible your tagline will be. Having a business name and a tagline for "people" will make it as vague and unappealing as yesterday's breakfast.
(2) Where are you? (Not so important, but still helps).
(3) You do say something that you don't do - and that is a real kicker for a tagline. In fact you are rare in stating something you don't do.

Because in what you say, you are providing something of a personal 1:1 training. That in itself sets you apart - and there are only certain kinds of people who want this. What is more important is that they will also react to you (and any other trainers who work alongside you) in ways that are personal (not intimate!). They will like you - or dislike you. Many who might have disliked you won't have liked you not providing 24/7 equipment to train on - as I say, gold star for supplying that info.

Because when it comes to personal training you have a huge advantage - you. Your best clients will like you. Not everyone will. Most won't try. Just make sure that the ones you don't get on with find themselves a different tutor - either in your team or elsewhere. Believe me, trying to change people is not worth the effort. I tried for 20+ years with my husband and ... well it was a waste of time.

So having clarified all that in my mind, let's have a go at an answer. It won't be very good, it will be a try.

Your Gym: Training personified.

Get Personal! One on One Fitness training

Y.P.T. [Your Personal Trainer] Throw away the exercise bike.

Any good? Moriarty xx

You really need to answer the questions above if you want meaningful input from us. Don't take naming lightly. Do your positioning homework first. Who exactly is your primary target audience? What important benefit are you providing that they can't get elsewhere? What makes you different from, and better than, competition? Why you?

How about:
1. We-FIT: Stay Fit, together!
2. Fit-Fam (Fit Family): Stay together, stay fit!
3. My-Lot: Personalized fitness regime!