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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Name For Software Company

Posted by Anonymous on 500 Points
We a looking for creative name, simple name, it is not important it should be related to software industry.<br /><br />Company philosophy: we create simple, intuitive software, ease to use, we do attention to details, the more complex software the more difficult to use it.<br /><br />Possible naming variants:<br />1. One word name, real word, something like "Parallels", it is not necessary short name<br />2. One word name, not real but nice sounding<br />3. Two word names with philosophy, ex: SimpleSoft<br />4. Two word name not related, ex: Fog Greek<br /><br />Any Help?<br />

  • Posted by Moriarty on Accepted
    Dear Hans,
    you have been in business for quite a while now, I would like to suggest that your name should come from something that comes through from the testimonials you have received.

    This is very important as whilst we can provide imaginative suggestions, they won't be 1/10 as good as the ones that connect directly to the people you serve. Because if you start with the client and not just your own ideas, they will work much better.

    If you can supply some of your testimonials - or give us an idea of the quality of your better ones, it would mean you get a far more meaningful result.

    What have your customers thought of "Instill Excellence"? Did it connect at all? For one thing "Instills Excellence" is far more suggestive to the reader that it actually does, rather than implying the possibility that yours does.

    Do let us know!

    In the mean time:

    Outsoft (=outsource software)
    Interface (= implies usability)

    I would not go for the abstract names like "Fog Greek" as they say nothing. If it is abstract, it must tie into something someone said about the quality of your work. This is exceptionally hard for us out here as we don't know what makes your company tick.

    Moriarty xx
  • Posted by Jay Hamilton-Roth on Accepted
    Your name should ideally be focused around your client's needs and/or benefit. So, can you describe who is likely to need your software, why, when, where they are located, and why they rather work with you than your competition?
  • Posted by Gary Bloomer on Accepted
    What problems does your software solve? What can people do with your software that they can't do with other kinds of software in the same niche?

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