Question

Topic: Taglines/Names

Need Catchy Name For A Mri Facility @jersey Shore

Posted by Mistermri on 1/2/2013 at 7:29 PM ET 250 Points
Need a catchy name for a single modality MRI facility in the new jersey shore area. The MRI is of open design and has other facilities nearby with names like shore open MRI, Atlantic open MRI, ocean MRI, etc
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  • Posted by Moriarty on 1/2/2013 at 7:42 PM Accepted
    Tell me: how are your customers going to choose between

    "shore open MRI, Atlantic open MRI and ocean MRI" - what do these names tell them apart from the fact that each has an MRI machine?

    Nothing save that they are by the sea.

    Which doesn't help them very much, does it? Unless they want to go swimming afterwards, that is.

    So, my question to you is this: what makes your intended facility different from all the rest? I doubt that many would go for "Single Modality MRI" although it is catchy as a name because few people will have a grasp of what modalities are, alone or in herds.

    USPs are my job. Only a USP isn't a USP when it is the same as everyone else's. That is when it is just another battleship. Big, grey and ... big. We need to know what you can do for us who need MRIs that nobody else can. Or will. Or is going to tell you about.

    Because then your name won't just be catchy, it'll be barbed wire.

    In the meantime, some taglines ...

    Beach MRI
    Boardwalk MRI
    Seaside MRI
    Seashore MRI

    Not very imaginative are they? Only ... we don't have much to go on, do we?

    Moriarty.

  • Posted by Mistermri on 1/2/2013 at 9:16 PM Author
    The true only difference we will be offering is that we specialize in personal injury. Meaning we work with attorneys and help them in trials by giving them the tools to broadcast images to the jury for clearer presentations and education. We also contract with all the local motor vehicle insurance companies which makes it easier for the patient to afford the scan. If their was a word I could use that would tell that story without sacrificing the medical or geographical aspects of the entity I would consider it. Thank you
  • Posted by Gary Bloomer on 1/2/2013 at 10:11 PM Accepted
    You need a relevant name, less so something catchy. If most of your patients come to you from within a 25 mile radius it might be wise to stick with a county, town, or township name to which you attach the letters MRI and the word "Service" or "Clinic". This way there's no confusion as to what you do.
  • Posted on 1/3/2013 at 3:50 AM Accepted
    New Jersey MRI Center (.com available)
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