Know-How Exchange : Taglines/Names

Kaushic

taglines don't mean much by themselves. If they are to mean anything more than wasted ink or pixels, they need to communicate what you do to who wants it. Because every man and his dog are selling surgical equipment of some form or other - and if you look on the web or in any medical journal, you won't find much choice.

Sure, there are loads of companies out there. The only problem is that they are selling the same stuff in the same way to the same people. Only those same people aren't necessarily their best customers - indeed they may even be some of their worst! Now that would be a disaster ... advertise to get customers that cost you money. You want to make a profit, right?

Fine.

So you need good customers. Customers who are demanding the stuff you make to the highest specifications you can provide.

Then and only then will you get a tagline that not only attracts trade, it attracts the better end of it too. There ain't any other way to success in our troubled world. What's more it isn't going to get any easier - so acting now will put you permanently ahead of the pack. In your niche at least.

Otherwise, it is going to cost you a lot of money, and believe me, there are people who are happy to do just that with a tagline that has no more strength than an uncooked sausage.

so here's a go at a few limp taglines: "Vision Techmedico" "Getting 20-20 specs in the industry"
(specs as in specifications not spectacles).
"Looking to the future of medical technology"

M xx

No. Not without considerably more detail from you about your business, about who you serve, what those people need in terms of solutions, and why you are worthy of people's attention. Invest in your future with a more detailed outline of what you do and who you do it for and you'll receive more in the way of constructive feedback.