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Topic: Student Questions
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This question has been answered, and points have been awarded.
Trade Marketing Structure
Posted by Anonymous on
1/4/2013 at 7:27 AM ET
I am a Master Degree Student at FIA, from Brazil. I am looking for information about Trade Marketing. I have found very difficult to find books or archives about it.
This is new area at companies in Brazil, so I would like to talk about Critical Success Factors to find when we are implementation a trade marketing area.
I really appreciate if you could help me.
1/4/2013 at 5:37 PM
Have you looked at: Performance Measurement with the Balanced Scorecard:
A Practical Approach to Implementation Within SMEs (Biazzo) or Market-Led Strategic Change (Piercy)?
1/4/2013 at 7:36 PM
More details on what precisely you mean by "trade marketing" would help us to provide you with a more detailed response. The definitions are very likely to differ from one country to another.
Peter (henna gaijin)
1/6/2013 at 3:30 PM
Here is some basic information about Trade Marketing:
1/7/2013 at 8:26 AM
I m also studying the trade marketing industry in Brazil right now for a project that I have.
Would love to connect with you and talk about what I found out. There is s really nice book that just came out last week:
Trade Marketing - Pontos de Vista Expandidos
1/7/2013 at 8:28 AM
I dont think we can write to each other directly here but you can add me on skype at "carastella"
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