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Topic: Student Questions

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This question has been answered, and points have been awarded.

Trade Marketing Structure

Posted by Anonymous on 25 Points

I am a Master Degree Student at FIA, from Brazil. I am looking for information about Trade Marketing. I have found very difficult to find books or archives about it.

This is new area at companies in Brazil, so I would like to talk about Critical Success Factors to find when we are implementation a trade marketing area.

I really appreciate if you could help me.

Best Regards!

Adriana Rocha

  • Posted by Jay Hamilton-Roth on Accepted
    Have you looked at: Performance Measurement with the Balanced Scorecard:
    A Practical Approach to Implementation Within SMEs (Biazzo) or Market-Led Strategic Change (Piercy)?
  • Posted on Accepted
    More details on what precisely you mean by "trade marketing" would help us to provide you with a more detailed response. The definitions are very likely to differ from one country to another.
  • Posted by Peter (henna gaijin) on Accepted
    Here is some basic information about Trade Marketing:
  • Posted on Accepted
    Oi Adriana!
    I m also studying the trade marketing industry in Brazil right now for a project that I have.
    Would love to connect with you and talk about what I found out. There is s really nice book that just came out last week:
    Trade Marketing - Pontos de Vista Expandidos
  • Posted on Member
    I dont think we can write to each other directly here but you can add me on skype at "carastella"

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