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Know-How Exchange

Topic: Taglines/Names

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Product Tagline That Stands For Quality & Life

Posted by thanzilahmed on 125 Points
We are a building material manufacturing, marketing and distribution company. Quality, Integrity and Teamwork are our core values. We are looking for a tagline, that includes words "QUALITY" & "LIFE" .. tagline must convey a larger than life message.

  • Posted by Moriarty on Accepted
    To be quite honest with you, to be really effective, your tagline needs to describe how your business makes your customers' lives better. How does your business express the virtues of quality, integrity and teamwork, because in our modern world such claims are so common as to be meaningless. Quality itself can have a negative connotation: poor quality.

    So please, what do you do that is specific to the way you deal with your customers.

    Because if you tell them something bland and meaningless, they will think your business is bland and meaningless. Either that or they will be disappointed, and I assume you don't want that.

    So what makes your business larger than life?

  • Posted by Jay Hamilton-Roth on Accepted
    "Quality, Integrity and Teamwork" are assumed values. What makes you unique in your prospective customers' eyes (and who are your customers)?
  • Posted by Gary Bloomer on Accepted
    Sadly, and as much as you want it to, a tag line that conveys a larger than life message won't help you.

    When something sounds too good to be true it puts people off, it gives people the wrong message, If you really must have a tag line (and I'm not convinced you do—the best tag lines are NOT tag lines, they're the ways you delight your customers so that the experience of buying from you drives the message, not the tag line), use one that offers solid, usable benefits.
  • Posted by NovaHammer on Accepted
    You Think It...We Nail It.
  • Posted on Accepted
    "...larger than life," huh? Well, good luck with that. Anything that unrealistic is sure to be dismissed by those who see it 'cause too good to be true is usually too good to be true. My suggestion: Get real...realistic, actually.

    Quality, integrity and teamwork do nothing to set you apart from anyone else in your field. All three are presumed by your potential customers. Start your tagline search by spelling out exactly how you're better than your competition. A SWOT analysis will go a long way toward helping to identify any differences.

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