Limited Time Offer: Save 20% on PRO with code APRIL17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Product Tagline That Stands For Quality & Life
1/4/2013 at 11:24 PM ET
We are a building material manufacturing, marketing and distribution company. Quality, Integrity and Teamwork are our core values. We are looking for a tagline, that includes words "QUALITY" & "LIFE" .. tagline must convey a larger than life message.
1/5/2013 at 3:10 AM
To be quite honest with you, to be really effective, your tagline needs to describe how your business makes your customers' lives better. How does your business express the virtues of quality, integrity and teamwork, because in our modern world such claims are so common as to be meaningless. Quality itself can have a negative connotation: poor quality.
So please, what do you do that is specific to the way you deal with your customers.
Because if you tell them something bland and meaningless, they will think your business is bland and meaningless. Either that or they will be disappointed, and I assume you don't want that.
So what makes your business larger than life?
1/5/2013 at 8:28 AM
"Quality, Integrity and Teamwork" are assumed values. What makes you unique in your prospective customers' eyes (and who are your customers)?
1/5/2013 at 9:04 AM
Sadly, and as much as you want it to, a tag line that conveys a larger than life message won't help you.
When something sounds too good to be true it puts people off, it gives people the wrong message, If you really must have a tag line (and I'm not convinced you do—the best tag lines are NOT tag lines, they're the ways you delight your customers so that the experience of buying from you drives the message, not the tag line), use one that offers solid, usable benefits.
1/5/2013 at 3:03 PM
You Think It...We Nail It.
1/7/2013 at 11:21 AM
"...larger than life," huh? Well, good luck with that. Anything that unrealistic is sure to be dismissed by those who see it 'cause too good to be true is usually too good to be true. My suggestion: Get real...realistic, actually.
Quality, integrity and teamwork do nothing to set you apart from anyone else in your field. All three are presumed by your potential customers. Start your tagline search by spelling out exactly how you're better than your competition. A SWOT analysis will go a long way toward helping to identify any differences.
BACK TO TOP
Post a Comment
Email's Little Secret: 18 Words to Fly or Die By
by Michael McCunney
Now Is the Time for Developing Your Personal Brand: 26 Tips
by Barry Feldman
How Small Marketing Teams Can Achieve Big Content Wins
by Jacob Warwick
The Most In-Demand Marketing Skills in 2017
by Ayaz Nanji
Eight Simple SEO Mistakes Killing Your Content Marketing
by Ronald Dod
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with