Know-How Exchange : Taglines/Names

For a start, and no matter how clever you (or anyone else thinks) it is, your friend's use of the name
Girl Scout has NOTHING to do with investing, AND it's also a violation of an existing trade name, a name to which your friend has no rights and who's use of which breaches the Girl Scouts terms and conditions (Read more here: https://www.girlscouts.org/help/terms_conditions.asp).

Second, people do not remain on a website simply because of a name or tag line. Content keeps people on a website, content that is relevant, useful, well written, appealing, attractive, and that aligns with the desired outcome or interest of the reader.

Your really great exercises that no one else has? Do they work and if so, how, what results do the give and over what time span and with what kind of effort?

Although I'd be the first to admit I'm not the best writer in the world, and as for ideas to keep people on your site, I strongly recommend you either partner with an experienced web content writer, or that you have someone other than you or a family member copy edit your site content before the site goes live. If your site text contains the kinds of grammatical errors I've just read in your question, few people will take you seriously.

Before you get excited about a tag line I suggest you outline the kind of person you're targeting. By that I mean someone specific. Everyone with a weight problem (meaning someone like me) is an individual with a weight problem. It's a mistake to aim your content at EVERY fat person because only a few of those overweight people are your ideal clients.

Your messaging needs to align with the goals of someone specific, so that when that someone reads your material they instantly think "That's me!"

Gary's on the right track here.

You say "I have great new fun not boring exercise to do if you are really heavy and don''t want to go to the gym, I have things that know one has ever seen"

Because if that is the case there won't be much probem " to make people want to stay on my site."

Because that is what you want after all.

A little help with the how you do it, and who you do it for might lead us to something that helps attract your better clients. Only that is very different from a "catchy tagline". In other words, what Gary said in his last paragraph.

Who exactly is your prime target audience? Where do they live? How overweight are they? Male or female? What have they tried before? Why didn't it work? Why will your approach work when the others didn't?

Does your business have a name? We'll need to know what it is in order to come up with a good tagline. We don't want to repeat any of the words in the name, and we'll want to punctuate the positioning benefit (or end-benefit).

Ultimately, it's not about the exercises. It about retraining ones habits and thinking.
What's your goal for the site? To sell advertising or to have people contact you for a private training or for classes? Where are you located? And how do you know what you're offering is the right solution for your target audience?

A great name starts by a deeper understanding of your audience, and isn't clever for clever's sake.

Fat Free - innovative ways to beat the bulge