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Topic: Taglines/Names

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Need Tagline For Hr Consultant

Posted by paulaz1112 on 1/12/2013 at 4:04 PM ET 250 Points

Hi, I am an HR Consultant looking for a tagline. I can do all aspects of HR, but my specialty is employment law and HR compliance work (handbooks, policies, process, severance, EEOC, FMLA, etc.) I often function as an HR "fixer," I clean up messes and fix HR headaches; typically if someone calls me for my expertise, they''re not having a very good day because something just went horribly wrong. My target audience is (1) HR professionals that don''t want to deal with the messy, complex law and compliance work and just focus on the "warm and fuzzy" people stuff and (2) business leaders who want to make sure their HR departments are running smoothly. Thanks!

Posted by Moriarty on 1/12/2013 at 6:07 PM Accepted

Sweeps up your personnel troubles

Mr Personnel (like Mr Fixit)

Pouring oil on troubled departments (as in "troubled waters")

Fighting fire with facts

Digging into the details so you don't have to.

Hate Compliance? I love it.
Posted by Jay Hamilton-Roth on 1/12/2013 at 9:58 PM Accepted

Does you business have a name, or are you using your own name?
If the latter, my suggestion is to be specific & professional (and not cute/catchy), since your tagline should be in alignment with your niche. For example, "The HR Troubleshooter" or "Employment Law & HR Compliance Specialist".
Posted by SteveByrneMarketing on 1/12/2013 at 10:09 PM Accepted

From your post, it seems that you do not typically find new business through law firms, but more through corporate HR departments/legal departments/and maybe outside general counsel referrals. But I'm not sure of your "big picture". In addition to having happy employees, the purpose of compliance is to mitigate risk in employment liability matters and adverse PR exposure. So ...

1) Where are you located and what is the company size (range) you are targeting?

2) Do they typically have outside general counsel, as opposed to in-house legal departments?

3) Do they typically have in-house HR departments, as opposed to outside HR contracts? Maybe the office manager is the PT HR manager?

4) How much time do you spent with the lawyers and/or the executive team folks verses the HR people?

5) Why do people hire you instead of their other options?

The more details you provide describing your situation, the more useful our responses will be.
Posted by paulaz1112 on 1/13/2013 at 10:08 AM Author

Thanks for the responses. To answer Steve's questions, I am located in the Philadelphia/New York/Central NJ area. I tend to target mid-sized companies or larger companies without large HR departments, although I do have some smaller companies and larger non-profits that I work with. I am a former attorney so I do get some referrals from my legal network but I typically am not targeting lawyers. Often my clients will have a basic HR department in order to get people hired, paid and exited, manage their benefits plan but not more developed than that. I usually am brought in my the HR team and they are my primary contact but depending on the scope of the issue I will have interactions with legal/other executives. People hire me because they like having an HR professional with an employment law background who understands the law and risk and how to balance that with business needs and translate in a way that resonates with an employer's culture.
Posted on 1/13/2013 at 11:37 AM Accepted

It would help if we knew the name of your company...so we don't use a word from your name in any tagline suggestions. Minus that essential bit of information, let me suggest: "Compliance specialists for policies, processes, EEOC and more."
Posted by SteveByrneMarketing on 1/13/2013 at 1:21 PM Accepted

Phil's suggestion will work for you. As an alternative approach, think about ..

"Law & Risk Expertise, Integrated with HR Business Realities"

It's a little long, so maybe a shorter version ..

"HR Expertise, Integrated with Business Realities"

Both taglines are based on the last sentence in your post which seems like a good summary/statement of your practice.
Posted by paulaz1112 on 1/13/2013 at 5:17 PM Author

Thanks for all of these great suggestions. I don't have a name for my business, I am just using my own name.