Question

Topic: Taglines/Names

Suggest A Name

Posted by Anonymous on 1/18/2013 at 9:05 AM ET 250 Points
Please suggest a name for email marketing software.<br /><br />Thank you
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RESPONSES

  • Posted by mgoodman on 1/18/2013 at 9:30 AM Accepted
    Sure, we can suggest names. But we first need a little information from you.

    Who is your primary target audience? Where? How do they decide on which email marketing software to purchase? What are the important benefits they're seeking?

    What is the distinguishing benefit YOU provide that sets you apart from the dozens of other email marketing software vendors? Why should someone choose YOU?

    What do you want to communicate in the name? How will you know when the perfect name shows up? What criteria will you use to pick a winner if we come up with a dozen suggestions?

    I'm sure others will have questions too. Let's start with the answers to these, and then we'll proceed from there.
  • Posted on 1/18/2013 at 9:55 AM Author
    Target Audience: All Industry, Small Business
    Next level email marketing features, fully customized all features
  • Posted by Gary Bloomer on 1/18/2013 at 10:01 AM Accepted
    Although "All industry" might seem like a good category, it's too broad. And "Next level" from which level?
  • Posted by Moriarty on 1/18/2013 at 10:12 AM Accepted
    Could you share with us the reasons a business would choose your service - over the established brands already present? Because answering this one question will do two things. Firstly it will define which companies will need your services, and secondly allow you to target them and not have to pay to target everybody.

    If all you are offering is less cost, think hard because anybody can come along and be cheaper. If your offer is genuinely different, there will be far less opportunity for anybody else to knock off your product.
  • Posted by mgoodman on 1/18/2013 at 10:12 AM Moderator
    There is no way you'll be able to afford to reach "all industry/small business." There are millions and millions of those all over the world. You'll need to be more reasonable in your target. Maybe restrict your market to just one country/continent, one industry sector, initially. You can always expand later, after you've proven to yourself that the overall marketing plan works.

    As for the benefit your product delivers, I'm still not sure what it is. "Next level" doesn't mean anything to me. And "fully customized, all features" isn't a benefit.
  • Posted by art on 1/20/2013 at 10:45 AM Accepted
    E-marketing PRO

    Bulk Mail

    E-Com-Pro (E-mail Commerce Professionals)

    Smart mail

    You-Got-Mail

    Send-IT-Pro (My favourite)
  • Posted on 1/21/2013 at 10:40 PM Accepted
    Beyond Reach
    Target Plus
    Touch-Points
    E-reach
  • Posted by SteveByrneMarketing on 1/22/2013 at 1:20 AM Accepted
    I agree with Michael and Gary. "all industries" is not a target audience, and "next level" is not universally understood by those seeking your services. Many email marketing blogs prescribe "better content" as the next level and I don't think that's what you are offering.

    Constant Contact is a good name, but already taken and well branded. To compete with Constant Contact, and the dozens of other top email software companies, you will need to discover your best NICHE target and solve these prospective customers problems BETTER THAN your list of competitors who are already leading the way.

    Your name should reflect your strategy, which is not yet known. I would put the name development project on hold until you have a basis for selecting a winner.
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