Question

Topic: Taglines/Names

Help Naming Personal Training Business

Posted by Anonymous on 1/20/2013 at 11:09 AM ET 250 Points
I am a 23 year old fitness enthusiast. I am a marine and am starting my own personal training business for clients of all age. I need help naming the business with a unique name to catch attention and attract clients. I need it to be clever . Go
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RESPONSES

  • Posted by Moriarty on 1/20/2013 at 11:18 AM Member
    Chris,

    what do you offer those people who are intimidated by your physical prowess? Because answering that one question will help us establish your tagline.
  • Posted on 1/20/2013 at 11:21 AM Author
    I offer them nutrition info as well as workouts and cardio activities. I think that's what u meant right?
  • Posted by SteveByrneMarketing on 1/20/2013 at 11:26 AM Member
    Who are your target customers (any age is not a target)? Where are your customers located? What are the compelling customer benefits? How is being a marine important to these benefits?

    Go
  • Posted on 1/20/2013 at 11:30 AM Author
    Target customers are those between 21-39. Located in jacksonville nc. The Marine thing just adds to credibility with fitness being our major way of life. Weight loss and peak physical conditioning are benefits the customers can expect
  • Posted by Moriarty on 1/20/2013 at 12:31 PM Member
    Chris, in response to the above - there are people out there who aren't very fit. They won't ever be *very* fit only they would like to be *fitter* than they are now.

    Because you are **so** fit they see you as a demi-god and are put off trying because you are so successful.

    How would you approach the kind of person who can't walk half a mile without feeling shattered? After all, you could do a 20 mile run in an afternoon ... and then wonder what you would like to do in the evening by way of topping up your exercise ;-)
  • Posted by Gary Bloomer on 1/20/2013 at 12:35 PM Accepted
    In the same way you'd deploy personnel and equipment in a combat zone, your business name does not need to be "clever": it needs to be targeted and relevant to meet the demands of the situation.

    In a combat situation you'd probably lay down smoke to hide a position or to mask the movement of forces. In marketing, "clever" names do the same thing, except in reverse: they hide the meaning at hand, which is NOT what you want to be doing right out of the gate.

    Forget being clever and catchy: use your name to show people what you do and who you do it for.

    Use your name and your title, whatever that may be: personal coach; personal fitness trainer, whatever. Tell people what you do, how you do it, and give illustrations of the results you produce.
    If you're not a certified personal trainer, take the time and make the effort to get certified. This action alone (added to your Marine Corp. background) gives you a certain, specific edge that other trainers won't have. Although being an enthusiast is great, being certified tells people you're serious about your subject, that you know your shit, and that you're prepared to work hard to get results.

  • Posted on 1/20/2013 at 12:39 PM Author
    I am certified. Thank you for the answer it was the idea I needed.
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