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Topic: Student Questions

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This question has been answered, and points have been awarded.

Effectiveness Of A Promotion Campaign

Posted by asadtariq2009 on 25 Points
How can a business asses the effectiveness of it's promotion campaign?

  • Posted by Jay Hamilton-Roth on Accepted
    As a student, what do YOU think the answer is? We can help you with your thinking, but we won't do your homework for you.
  • Posted by mgoodman on Accepted
    Compare the result with the cost. If the promotion campaign generates more incremental profit than it costs, then it's effective. Otherwise it's not.
  • Posted by Gary Bloomer on Accepted
    This wouldn't be a homework question, would it?

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