Question

Topic: Student Questions

Effectiveness Of A Promotion Campaign

Posted by asadtariq2009 on 1/24/2013 at 6:25 AM ET 25 Points
How can a business asses the effectiveness of it's promotion campaign?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/24/2013 at 10:41 AM Accepted
    As a student, what do YOU think the answer is? We can help you with your thinking, but we won't do your homework for you.
  • Posted by mgoodman on 1/24/2013 at 10:50 AM Accepted
    Compare the result with the cost. If the promotion campaign generates more incremental profit than it costs, then it's effective. Otherwise it's not.
  • Posted by Gary Bloomer on 1/24/2013 at 5:21 PM Accepted
    This wouldn't be a homework question, would it?
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