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Know-How Exchange

Topic: Taglines/Names

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Custom Equestrian Horseshow Riding Apparel

Posted by sewatseams custom tailor on 250 Points
I am a dressmaker and designer, I have an established custom tailoring business, I would like to add a custom equestrian horseshow riding apparel business. I need help with a name and tagline separate from my current business name. Any suggestions with a name and tagline would be very appreciated.

  • Posted by Moriarty on Member
    Whatever we come up with, try to tie it in with what your customers want of your businesses. That way they will find what they want from each. In what way will your apparel be customized - what limits are you allowed when designing for horseshows/dressage and pony club events? My daughter now looks to my sister for all that sort of thing!

    Your business is effective, what do your current clients like in what you do for them? This will be an important factor in your new venture too. Your strengths (and weaknesses) are an important guide as to how to deal with it - and of course this needs fitting into your tagline.

    The Rider's Wardrobe. Custom Tailored Riding Apparel
    The Rider's Friend. Comfortable, stylish, tough.
    The Horserider's Outfitter. Stylish custom clothing for everyday comfort.

    What do you think?

  • Posted by Jay Hamilton-Roth on Member
    Can you tell us more about your prospective clients? Where are they located? Who are they (age, skill level, gender, etc.)? Why would they purchase custom apparel? What would make your clothing different from your competition?
  • Posted by sewatseams custom tailor on Author
    My clients one in particular, owns a horse stable, she offers English riding lessons and training from ages 7 yrs. to adults. She currently has 30 students in training for the English Horse Show taken place on Cape Cod, Ma. in May, 2013.
    I often perform custom tailoring and alterations on her students.. The problem they are encountering is there is no one in our geographical area that custom sew english and western apparel to their measurement and specifications, therefore they must ordered by mail ( west) and hope the clothing fit properly. I'm told is why they are seeking out my services.

    I was asked by the owner of a horse stable as well as other clients if I would be willing to custom design equestrian clothing for them. Of course, I jumped at the opportunity.I live and work in a rather large horse community, not far from , Rochester, Mattapoisett, Marion, Sandwich, and Middleboro, Ma. these are the horse lover's community in my targeted area. There is a market for my skills and services. Now, if only I can decided on a name and then tagline.

    P.S. Thank you, for your reply.

  • Posted by sewatseams custom tailor on Author
    Thank you for your reply. I have a client whom owns a horse stable that offers English riding lessons and training. i also have several clients that are into the western shows. I been asked to custom make their equestrian horse show and riding apparel due to the lack of custom equestrian riding apparel supplier's in the area. I currently operate my business under a different name, I'm still contemplating whether to use it with the equestrian line. I'm not sure.

    I also want to Thank you for the name suggestions, it hasn't clicked yet, I'll keep taking suggestion until I find the right name and tagline.

    All the best,
  • Posted by Jay Hamilton-Roth on Member
    New England Custom Equestrian
    Plymouth Custom (Horse) Riding Apparel
    Cape Cod Bespoke Equestrian
    The Dressy (Horse) Rider
  • Posted by Moriarty on Member
    A thought for you - would it damage your current business if you added clothing for horse riders? To my mind it shows that you have broader abilities than people might at first imagine. M xx
  • Posted by sewatseams custom tailor on Author
    Thank you ,for your concern, no in fact the two businesses will only compliment one another.

  • Posted by sewatseams custom tailor on Author
    Thank you ,for your concern, no in fact the two businesses will only compliment one another, it is at my customer's request.

  • Posted by Moriarty on Accepted
    I am interested that your customers think that these should be two businesses. There seems to be something odd here - not that this is necessarily bad, only it does need looking in to. Because they are observing something that means something to horseriders that doesn't impact other people. Because it doesn't bother me and it doesn't bother you. It does seem to bother them.

    How many horseriders have made this comment? Is it one or many of them - or most of them? Did they give a reason for wanting a separate business for horseriders, or is it just a "feeling" they have - again this should not be disregarded as this is key to establishing a sensible position for your business.

  • Posted by sewatseams custom tailor on Author
    I would to request a a correction in response to an answer I was seeking for a name for my custom equestrian line . I mistakenly answered the wrong email to the sender: Moriarty. I would like to retract and give the emailer : Jay-Hamilton Roth, whom gave me the idea of a name to use for my equestrian start-up business. I would like to send a note to Mr. Jay-Hamilton Roth and thank him personally for your quick thinking and to apply any credits or points in his direction, Thanks.

    Thank You, Jay-Hamilton Roth
  • Posted by sewatseams custom tailor on Author
    To: Jay-Hamilton Roth,

    You will be hearing from us soon. Thank you, very much!

    All the best,
  • Posted by Moriarty on Member
    I have no problem with that. M
  • Posted by sewatseams custom tailor on Author
    Thank you, very much for helping me decide on a name for my new business. I sent the list of names to a few of my colleagues and they chose the first one, hands down.

    Thanks, and keep up the good work!

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