Question

Topic: Taglines/Names

Tagline For Granola Business

Posted by emma on 1/24/2013 at 7:48 PM ET 125 Points
I have a small granola business called Courser Farm Kitchen and I am looking for a tagline. I use natural, organic, local products. It is gluten free and vegan. I sell to people who are interested in local foods, whole foods, gluten free and vegan foods. Thank you!
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RESPONSES

  • Posted by mgoodman on 1/24/2013 at 8:32 PM Accepted
    Is granola your only product, or are you really looking for a tagline for a company that sells multiple items? If you only sell granola, then you have to mention the word "granola" in your tagline. The name doesn't tell what you sell, only that it's "country." And granola isn't just country.

    Can you be more specific about your target audience? It's hard to be local for everyone, and if someone thinks they're buying local food, they'd be quite upset to learn that it's from thousands of miles away.

    The other thing that lots of food processors have learned: great taste trumps local, healthy, and organic. You probably want something that alludes to "delicious" or "yummy."
  • Posted by SteveByrneMarketing on 1/24/2013 at 10:32 PM Member
    You have received valuable input from mgoodman.

    As another option, you could name the product "Courser Farm Kitchen Granola"

    In my minds eye, I can see the "Courser Farm Kitchen" with one graphic treatment, and then integrate "Granola" in a way that works graphically as a complete name design solution. (It would be much easier to draw it for you)

    This way you could have other products, e.g. "Courser Farm Kitchen Bars" and the like as you expand your product offerings.

    As for a tagline, maybe "Naturally Tasty - Organically Good"
  • Posted by Moriarty on 1/25/2013 at 3:21 AM Member
    Emma,
    if you are making your stuff gluten free, organic and vegan, you have a pretty tight focus already. If people are vegan and gluten free, it is out of choice* not necessity. Keeping this local is then a problem, which leads me to ask just how local you intend being. This will allow you to think county wide, or whatever.

    As to taglines, you have a business - so what are people saying about you? You are probably vegan yourself, ask yourself why you are and you will be able to focus on why others have chosen to be vegan too.

    Why are they coming to you and not someone else? Is there anyone else, or are you better or somehow more special? More refined?

    In the meantime: a few ideas

    Courser Farm Kitchen - for locally sourced vitality
    - the tastiest vegan granola we can make!
    - we make the tastiest stuff we can.
    - the taste without the food miles
    - flavorsome granola that's gluten free too!

    Any good? M


    (*I hope by now that they use something like homeopathic sepia (C6) if they have problems with gluten ... )
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