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Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Health Advisory Committee Needs Name

Posted by andi.cuddington on 250 Points
I work in the Patient and Public Engagement team within the regional health department and my team supports dialogue between health department and members of the community. OUr goal is to create opportunities for patients/families/clients/members of the public have a voice in health care service planning and decision making. For more information, see

As part of this work, we host a advisory committee of members of the public. This group is currently called the Community Engagement Advisory Network (CEAN) but we need to re-brand and thus need a new name. We brainstormed ideas can only generate traditional suggestions like: Health Advisory Council, Public Advisory Network.

Can you suggest a new ideas for a name for this committee?

  • Posted by Moriarty on Accepted
    A few ideas - they may assume the context of your setting. Taglines in brackets.

    The Decision Makers. (Community and professional work group. )

    Community Decision Makers

    Where the buck stops. (A work group of locals and professionals.)

    Decision makers.

    BC health group

    Any good?
  • Posted by andi.cuddington on Author
    The members are more 'advisors' than decision-makers (when reality sets in) so I want to make sure the name does not lead to misconceptions about the role and responsibility involved. This group is a chance for the the public (including patients, clients and their families) to share their voice about what's working and what's not in the health care system. Another group in BC with a provincial mandate for this type of work is Patient Voices Network.

    As you can see, clearly describing our work is one of our ongoing challenges!
  • Posted by andi.cuddington on Author
    Here are some examples of how the CEAN members are involved:
    - Taking public seats on specific advisory committees in the health department (i.e. patient safety, end of life, mental health)
    - Participating in discussions and forums about new health strategies, policies, programs/services
    - Responding to questionnaires and surveys about various health services
    - Reviewing content and user-friendliness of patient information materials

    Here are some of the key words (aka jargon) that we use in our work that gives more of the 'essence' but these are also words we're trying to avoid in the name because they are jargon:
    Engage/Engagement, Dialogue, Involvement, Conversation, Discussion, Public participation, Public voice, Patient voice

    In it's simplest for here's what we do:
    Let the public tell us what they want from health care. Listen to their input and experiences. Use the information to make the health care system better.

    Hope that helps clarifies further! Thanks for your suggestions!
  • Posted by Moriarty on Accepted
    Hi Andi, and thanks for getting back.

    In my defense, I wish to draw your attention to the following blurb from your website: "4. Community partnerships; We provide community groups with the tools they need to be part of the health care decision-making process in their communities."

    Which is where my ideas came from.

    Community Voice - bringing community and professionals together


    The Gathering Group

    Patient Listeners

    The Listeners

    M xx
  • Posted by Jay Hamilton-Roth on Accepted
    Share Your Voice
    Speak Up About Health
    Engaging Health (Dialogue)
  • Posted by mgoodman on Moderator
    Why do you need to rebrand? What's wrong with the current name?

    I'm sure I'm missing something here. The current name seems fine to me.

    Who is the rebranding for? Who is the audience? What's the objective of the new name? What's wrong with the current name?
  • Posted by andi.cuddington on Author
    The re-brand has been suggested the Senior Leadership Team because the current name (and history of the group) has lead internal staff to think of the committee as a resource for the Community Engagement team instead of something we support for the whole organization. The new name is a way to refresh this positioning and is part of a whole re-visioning process about the purpose and mandate of this committee. Our department is also being repositioned within the organization to have a more strategic focus so there are a lot of forces contributing to the rebrand process. And on an entirely trivial note, no one knows how to pronounce the acronym (we say 'keen' but we get also of 'see' or 'key-an') which leads to further confusion with community partners.

    The audience: The new name will have to resonate with both members of the public who want to get involved as well as internal staff who will call on this group to support the service planning and improvement projects.
  • Posted by Moriarty on Accepted
    Oh, goodness. Now we have other groups imagining that the Community Engagement Advisory Network have something to do with community engagement teams - who only deal with community engagement, possibly deal with community engagement networks - but not with community engagement advisory networks.

    This is the sort of thing that administrators seem to excel in being able to cobble together and confuse everyone with - along with themselves.

    You have an advisory network. (AN of the CEAN). It deals with the community - only we can't use this now because it is confusing some people (usually the ones that get easily confused anyway because they can't think properly about anything outside their niche). Your network is also something that reaches out to the outside public.

    You could have Public-Outreach-Meetingplace POM.

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