Limited Time Offer: Save 30% on PRO with code GOPRO17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline For A New Company
1/29/2013 at 2:20 PM ET
Looking for tag lines for a new company. "You Are Strong" is the company name. We work with pre teen,teen and college age girls in athletics. Custom made vision boards will be the main focus along with motivational goal setting and team building concepts. Any Ideas??
1/29/2013 at 2:32 PM
What are you offering these young ladies that will motivate them to get in touch with you? What are you offering young girls who don't feel strong, and would be put off by such wording as "You Are Strong" - after all, women are strongest where men are weakest. That usually isn't in the muscle department.
Or are you only targeting young women who want to emulate the young ladies of the former DDR? That might be hard in a world filled with lipstick and Barbie dolls. Whatever they are ;-)
Can you explain what a "custom made vision board" is and what impact it would have for the young lady who has more interest in a custom fashioned hairstyle that looks like her best friends' hairstyle.
1/29/2013 at 4:12 PM
Help us identify the BENEFIT your target audience can expect if they do what you want them to do. Best if you can identify an end-end-benefit ... where the target audience can experience an emotional reward for the desired behavior.
The best taglines extend the benefit communicated in the name to an emotional end-benefit or end-end-benefit. I don't understand (based on your question) what benefit you will be providing.
BTW, who IS your primary target audience, and what DO you want them to do? What's in it for them to do it? Where?
1/30/2013 at 4:01 PM
My vision is to inspire and empower female athletes to understand and control the power of their thoughts. Mental training (the importance of what's in your head) is rarely taught. Student athletes deal with doubts, fears and limiting beliefs that have been engrained in them since an early age. From coaches, teachers and even parents, kids are told they 'can't, their not good enough, not strong enough, ect...
Through our materials, our messaging is that they become Strong in who they are, develop themselves and their passions, effecting them beyond sports and into their life.
I will do this through - Vision Boards (Which is a tri-fold custom Vision board that is made so that they can have a visual on their goals both short term and long term. It is so that they gain confidence in becoming themselves and be Strong with who they are, not getting caught up in the judgment of others. -You can go as far as YOU ALLOW your vision to take you –
I am well networked in the athletic arena, so my initial target is middle school, high school and college athletic programs.
I will do speaking events along with the promotion of the vision boards to promote the message.
Additional products eventually will include:
Books, eBooks, Speaking events, Workshops, DVD’s and Audios. As well as touching their lives weekly through Social media.
Facebook – Linkedin – Twitter – Instagram - Pinterest
1/30/2013 at 6:47 PM
And who pays for all of this? Are you a business? If not, where does the money come from to fund your work? Is the objective of the tagline to get someone to send a check, or is it to sign up more athletes/schools?
It's pretty hard to come up with tagline ideas if we don't know what success looks like for you.
BACK TO TOP
Post a Comment
Your 2017 Marketing To-Do List [Infographic]
by Laura Forer
Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
by David Zimmerman
Eight Design Tips for Your Next Tradeshow Display
by Mike Weimar
Five Ways B2B Marketing Will Change in 2017: All Roads Lead to ...
by James Thomas
Three Major Shifts That Will Transform Video Marketing in 2017
by Tyler Lessard
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with