Limited Time Offer: Save 30% on PRO with code GOPRO17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Name Of Deli Cafe/bistro & Bakery/pastry
1/30/2013 at 4:47 AM ET
We will going to be located in Russia (Moscow).
First of all we aren''t sure is it good to use English name or Russian one is better.
We''d like to show that we have different cuisines (Italian, French, Russian and etc.)
May be good point to show potential consumers that they able save time as at lunch (shouldn''t wait their order as in cafe or restaurant) time as in the evening, becouse in Russia used to cook at home.
And, of course, that our food is fresh and delicious .)
Our main focus on lunch time, after work time and take away.
We will be located close to offices.
1/30/2013 at 6:58 AM
Using a foreign language always shows some degree of sophistication. Done with care, it could work very well for you.
The Quick Lunch Stop - Delicious food as good as you get at home.
Lunchtime - Great food in a short time.
Grab It - Fast food that tastes as good as home.
Grab A Snack - Great food that tastes great.
Any good? M xxx
1/30/2013 at 7:12 AM
English or Russian? That's going to depend on the language most of your regular customers speak. Why not do both English AND Russian?
As for a name? A geographic connection, perhaps a street name or an intersection (making you easier to find)? Or perhaps named for a nearby landmark such as Gorky Park to which to attach the words bakery, bistro, café to describe what it is that you do, offer, or provide. So an example could be: The Gorky Park Bakery & Café.
As for a tag line, you may not need one. If, on the other hand you decide you do, state a simple, provable benefit, such as "The Best Hand Made Pastries You'll Ever Taste in Moscow!" Tag lines need to be aspirational and lofty. By saying whatever the tag line says first, you own the wording, thereby giving you greater share of mind. The trick with any tag line such as the one above is to then reinforce it by over delivering on the tag line's inherent promise and on each customer's expectations, aspirations, and needs every time you serve a customer. You do that by giving things away that no one asked for and that you have not (and do not) advertise or market in any way: a free pastry with every dozen doughnuts; a free sandwich to every 10th customer on Fridays, and so on.
Because no one else in your niche in Moscow will be doing this YOU will stand out as a pastry shop or café that gives great value, and as such, word will spread of its own accord and every kopek you spend on marketing will more than earn its keep.
Good luck to you.
1/30/2013 at 7:46 AM
In your region, how are the successful restaurants named (especially, those for lunch)? That's where I'd start - by making sure your deli "fits in" appropriately. If the name you choose isn't descriptive enough, you could use a phrase such as "Why Wait For Great Food?" to focus on the busy lunch crowd.
1/30/2013 at 8:13 AM
Russian Pastry Shop
Moscow City Snacks, Moscow Snacks
All .com's available
1/30/2013 at 8:18 AM
Our one are focused not only on lunch (but for us it isthe most profitable period) time, so pls don't use word "lunch" in the name.
Successful names are (translation in English): culinary shop Brothers Karavaeva, carefree, gastronomic shops "Soup Croutons", Art Clumba (as it is)
As for Bakery: Loaf, Wolkonsky, Paul, Nathalie, Bon Tart, Bread & Co and etc.
Addition: bakery and pastry just 1/2 of our products, even mb less, we also have lots of salads and main dishes by weight.
1/30/2013 at 10:06 PM
The Soup & Loaf Cafe
The Soup & Bakery Cafe
1/31/2013 at 3:59 AM
The names you give are all modern in style. Some state what they do, others are just a name ("Paul"). The problem is with the last one is getting it known as a bakery. Far easier if you already have it in your business name.
The Loaf Shop
We Bake Bread And Lovely Food
Lovely Fresh Food Shop.
City Bakery & Takeaway
What do you think? M xx
1/31/2013 at 4:19 AM
We are looking for name for culinary shop, not for bakery or pastry.
We'd like short name (max. 2 words).
1/31/2013 at 4:21 AM
We are going to sell already prepared food
1/31/2013 at 7:12 AM
Cafe Rousse (with an acute accent that I can't find on my German keyboard!)
Cafe Moscow (could also be in Cyrillic - you could have the cyrillic as a reflection in a different color)
BACK TO TOP
Post a Comment
Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
by David Zimmerman
Which Types of Facebook Posts Get the Most Likes, Comments, and ...
by Ayaz Nanji
Five Ways to Compete Against Low-Price Competitors
by Laura Patterson
A Day With Your Smartphone [Infographic]
by Laura Forer
The Most Effective Digital Channels to Include in 2017 Marketing ...
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with