Question

Topic: Taglines/Names

Tutoring Coaching Business French Name Please

Posted by Anonymous on 2/11/2013 at 8:51 AM ET 250 Points
Hello

I am slowly setting up business as a Business Studies tutor. I also teach French and do the occasional translation. I will soon train to teach English as an Additional language too. I would like to start offering French for Business lessons in addition to academic and conversational tuition.

Business students mostly want to improve their exam results. Some need to catch up and need to gain confidence, unlock their potential and go back to their classroom back on track.

I am thinking to the future. There might be a time when I want to do this full-time and/or move back to France and tutor from there, tutoring in English and French and Business Studies online.

I would like a name that I can use for domain site and to put on business cards but that does not necessarily include Education or Tuition in it. That is because I offer more than just exams tuition (ie. conversational French, translations, French for Business).

I have come up with nothing that matches my name Sophie or my initial SD.

I started with Eduexperts, Examsexperts, edumaxi, brainpower, then went on to Greek translations...

I have asked friends... Nothing.

Please help! The name needs to be easy to remember and easily pronounceable. I''d like something that encapsulates the moment students are in (i.e. making progress, developing their skills, regaining their mojo, personal development...).

Many many thanks.

I need to get this started on a more professional level before school cuts yet again make more redundancies and as an optional subject, I am a prime target to have reduced hours next year.
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RESPONSES

  • Posted on 2/11/2013 at 9:02 AM Author
    Oops... I did not know that pressing return on my keyboard was HTLM
  • Posted on 2/11/2013 at 9:04 AM Author
    Obviously not a great start for me and slightly feeling like been told off for something I was not aware off. Never mind. I aim to learn.
  • Posted by NovaHammer on 2/11/2013 at 10:28 AM Accepted
    Good for you Sophie ... a little heavy handed indeed. Time MP adjusted their software.

    Welcome.

    Business Bouquet

    ParlezVous Business

    Talk Like A Parisian

    Académie Française Tutoring




  • Posted by Moriarty on 2/11/2013 at 11:09 AM Accepted
    [Note to NH - I'm not sure if the Academie Francais would allow that. And thankyou for your point about MP's lack of communication.]

    Sophie, I can easily understand where you are coming from. [rant] A friend of mine is a lecturer in law and facing the same issues. Exams must be marked quicker, he has more stress, takes days off - the management cancel his lecture. It seems the students have a right to their results quicker, but not the teaching that will lead them to achieve that. Time for the management to take a little responsibility too instead of just dishing it out to others. [/end rant]

    Oh, and Novahammer's Parlez-vous Business is fantastic.

    "European Business Training" (I live in the Netherlands, and the way people do business here is very different from the UK or US).

    "Business Matters" a foundation in business communication in Europe.

    What are your thoughts?


  • Posted on 2/11/2013 at 2:35 PM Author
    Thank you very much. I still don't know how to not do HTML but never mind. I like Parlez-vous Business? and European Business Training. I will be thinking about it. It's so hard. I will know when it's right. Tutoring Business Studies, French, English as an Additional Language adding Training may be a good idea too. Originally, I was looking for some sort of short punchy evocative name rather than one that describes the experience/the business. But may be that won't work because an invented or evocative name may not be perceived / understood anyway... and it would help you to help me if I wrote some sort of tagline too... I'm not sure. Parlez-vous is great for French tutoring but parents who want their kids to improve exams grades for A level Business Studies may not be convinced. From that angle, European Business Training sounds better but it is very formal. It is a good start though. Hoping more ideas can bounce off that.

  • Posted by Jay Hamilton-Roth on 2/11/2013 at 3:22 PM Member
    Since you have different audiences, you're likely better off with different names / marketing campaigns for each. You're right - a parent won't care about your business training, and vice versa.
  • Posted on 2/11/2013 at 3:28 PM Author
    Thank you Jay Hamilton-Roth. Back to the drawing board. I can only have one name on business cards and one website. Something that evokes the idea of learning and self-development moments, the idea of make oneself better.
  • Posted by Moriarty on 2/11/2013 at 3:53 PM Member
    How about

    Parlez-vous Business? European language and business training. (Tagline)
    Meeting the needs of modern business in Europe
    European culture is as diverse as it ever was. The opportunities will be found in understanding the differences.

    I think the name is simply outstanding. Adding a clarification about what you actually do re-enforces that. You then say "parents who want their kids to improve exams grades for A level Business Studies may not be convinced" - you need to steer them to something that answers their concerns so that they are reassured that you really are worth the investment. To be quite honest, if they are thinking like this, it is an opportunity for you. A robust answer to such doubts is an excellent marketing strategy.

    Does this help? I really don't think you need the drawing board, you need to answer some biting questions. That's when you become the authority.

    Oh, and let the moderators worry about the HTML. They should have sorted it before it went live.
  • Posted by SteveByrneMarketing on 2/11/2013 at 6:15 PM Member
    Carrie does an excellent job moderating the forum. I have always found her to be friendly and professional in all communications over the years. To my understanding, budgets and technology design are the responsibilities of senior management.

    [*Aside - two issues with html and posts]

    1) The refreshened MP site eliminated the PREVIEW function in posting a question reply. Now we post a reply directly to the forum in one step (click). Many users DO NOT know they are posting in HTML until they see it during the posting process (and they cannot correct it).

    2) There is no statement of this posting process change anywhere on the MP site. And the existing statement "HTML is not supported" DOES NOT stand out. I know it's there and still had to read the instructions twice just to see where it was located. (see below)
    ---
    Post A Question

    Step 3 - Question Body (paragraph)

    Then underneath this paragraph, in light grey 5pt? type it states:
    (Limit: 8000 characters. HTML is not supported)

    https://www.marketingprofs.com/ea/acct_postQuestion.asp
  • Posted by NovaHammer on 2/13/2013 at 11:45 AM Member
    Voulez Vous "Speak French'?

    French Brain Food

  • Posted on 2/14/2013 at 2:07 PM Author
    Thank you everyone. I still have not found that perfect name but keep hoping inspiration will come.
  • Posted by SteveByrneMarketing on 2/14/2013 at 2:20 PM Accepted
    One option is to use the english version "The Language of Business" and also use the french translation of this phrase. Then register both domains. For business cards, have one side in english and the reverse side in french.
  • Posted on 2/14/2013 at 2:24 PM Author
    That is a good idea. Many thanks.
  • Posted by Moriarty on 2/14/2013 at 3:45 PM Member
    What a brilliant concept, Steve! Well done.
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