Know-How Exchange : Taglines/Names

Making your tagline meaningful will require some more information, as much as you can think of, for us to really put on our creative caps. What city in the NW? What will be your geographic range? Who is your target audience? Who are the other like-organizations closest to you? Why have you decided not to help an existing rescue center instead of starting your own? Can you partner with regional and national non-profit?

Do you have any written planning? Your post seems like generic copy for most any start up rescue group.

I hope these questions are not discouraging. That is not my intent. It's just my experience is that many times it's more useful to join/team with other organizations rather than to start a new one.

Thank you for your response! More info: Our rescue group is based in Bellingham WA, where there are two other rescue groups we have been involved with for many years. Our group decided to break away from these other groups because they are taking in too many dogs, aren't fund raising, and aren't addressing the dogs' needs or the needs of the foster homes they use.

Our geographic range will be mostly on the west coast, from California to Canada and possibly a couple of inland states as well. Our target audience is two-faceted; those who want to contribute funds to support our efforts (we use a private pilot to transport animals), and those who are looking for adoptable dogs. Right now our focus is small-breed dogs - the California shelters are overloaded with discarded small dogs and most of them are in what are referred to as "high-kill shelters", euthanizing an astonishing number of dogs every day. In the Pacific Northwest, there is a demand for small dogs. We are planning to place as many California dogs as possible into the northwest.

Our written planning is in the beginning phase. We are working on our mission statement and business plan for qualifying for nonprofit status.

Since our group will start out small, paying close attention to the needs of the dogs and potential adopters, we don't plan on partnering with any other regional rescue group at this point. We have learned through years of experience what works and what doesn't when it comes to rescuing at-risk animals, and we are not interested in cutting corners in order to adopt dogs to new homes. The other groups here have a high return rate. The only regional organization we will support and pull dogs from is our county animal shelter, with which we have good relations.

I hope this additional information helps.

Rescued Hearts Northwest - caring and sharing the canine community

- caring for unwanted dogs
- looking after dogs until you do.

What do you think?

This is a great start! I combined two of them to get "Caring for Dogs Until You Do". It's almost exactly the message we would like to share, but we don't want to offend anyone by implying they don't care about dogs. Ack.

What about "Every Heart Matters"? Or, what we really want to shout is "STOP THE MADNESS!"; but again, we don't want to be harsh, just motivating. We would never use a buzz phrase like that, of course. :) Thanks for helping! Still thinking...

Since "Rescued Hearts Northwest" doesn't say what you do (or for who), your tagline needs to make that clear. As a minimum, you probably want the word "dog" in the tagline. And you don't want to repeat the word "heart" in your tagline (since it's in your nonprofit's name).

Good point!

Changing the Lives of Unwanted Dogs?
Changing the Futures of Unwanted Dogs?

Can you change the life of a dog?
Can you give a life to a dog?

It's not always a dog's life, with you it's better.

These are great. So far the favorites are:

Every Dog Matters
Changing the Lives of Unwanted Dogs
Caring and Sharing the Canine Community (a little grammatically awkward though)
Help for the Canine Community
Uniting Dogs and People
Hope for Unwanted Dogs
A Dog's Best Friend
Saving Dogs' Lives

Thoughts? Thank you all!

Suggestions:

Uniting Dogs and You (People)
Give Hope for Unwanted Dogs
Can you be your Dog's Best Friend
Can you save just one Dogs' Life?
Make one dog's life better.
Unwanted dogs still want people!
unwanted dogs still want you!

(Perfect) Matchmakers For Dogs & People
No Dog Left Behind
Dogs Wanted - Owners Waiting
Where Unwanted Dogs Are Truly Wanted
Be The Home For Unwanted Dogs
Save A Dog, Make A Friend