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Topic: Taglines/Names

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Meaningful Tagline For Animal Rescue Nonprofit

Posted by ravenbrook on 250 Points
We need ideas for a tagline for our nonprofit animal rescue group, Rescued Hearts Northwest. We are not online yet. I'm trying to stay away from predictable taglines that are over-used, but we want to convey that there is hope for at-risk shelter dogs scheduled for euthanasia.

  • Posted by SteveByrneMarketing on Member
    Making your tagline meaningful will require some more information, as much as you can think of, for us to really put on our creative caps. What city in the NW? What will be your geographic range? Who is your target audience? Who are the other like-organizations closest to you? Why have you decided not to help an existing rescue center instead of starting your own? Can you partner with regional and national non-profit?

    Do you have any written planning? Your post seems like generic copy for most any start up rescue group.

    I hope these questions are not discouraging. That is not my intent. It's just my experience is that many times it's more useful to join/team with other organizations rather than to start a new one.
  • Posted by ravenbrook on Author
    Thank you for your response! More info: Our rescue group is based in Bellingham WA, where there are two other rescue groups we have been involved with for many years. Our group decided to break away from these other groups because they are taking in too many dogs, aren't fund raising, and aren't addressing the dogs' needs or the needs of the foster homes they use.

    Our geographic range will be mostly on the west coast, from California to Canada and possibly a couple of inland states as well. Our target audience is two-faceted; those who want to contribute funds to support our efforts (we use a private pilot to transport animals), and those who are looking for adoptable dogs. Right now our focus is small-breed dogs - the California shelters are overloaded with discarded small dogs and most of them are in what are referred to as "high-kill shelters", euthanizing an astonishing number of dogs every day. In the Pacific Northwest, there is a demand for small dogs. We are planning to place as many California dogs as possible into the northwest.

    Our written planning is in the beginning phase. We are working on our mission statement and business plan for qualifying for nonprofit status.

    Since our group will start out small, paying close attention to the needs of the dogs and potential adopters, we don't plan on partnering with any other regional rescue group at this point. We have learned through years of experience what works and what doesn't when it comes to rescuing at-risk animals, and we are not interested in cutting corners in order to adopt dogs to new homes. The other groups here have a high return rate. The only regional organization we will support and pull dogs from is our county animal shelter, with which we have good relations.

    I hope this additional information helps.
  • Posted by Moriarty on Member
    Rescued Hearts Northwest - caring and sharing the canine community

    - caring for unwanted dogs
    - looking after dogs until you do.

    What do you think?
  • Posted by Jay Hamilton-Roth on Accepted
    Every Dog Matters
    The Dog (Rescue) Advocate
  • Posted by ravenbrook on Author
    This is a great start! I combined two of them to get "Caring for Dogs Until You Do". It's almost exactly the message we would like to share, but we don't want to offend anyone by implying they don't care about dogs. Ack.

    What about "Every Heart Matters"? Or, what we really want to shout is "STOP THE MADNESS!"; but again, we don't want to be harsh, just motivating. We would never use a buzz phrase like that, of course. :) Thanks for helping! Still thinking...
  • Posted by Jay Hamilton-Roth on Member
    Since "Rescued Hearts Northwest" doesn't say what you do (or for who), your tagline needs to make that clear. As a minimum, you probably want the word "dog" in the tagline. And you don't want to repeat the word "heart" in your tagline (since it's in your nonprofit's name).
  • Posted by ravenbrook on Author
    Good point!

    Changing the Lives of Unwanted Dogs?
    Changing the Futures of Unwanted Dogs?

  • Posted by Moriarty on Member
    Can you change the life of a dog?
    Can you give a life to a dog?

    It's not always a dog's life, with you it's better.

  • Posted by ravenbrook on Author
    These are great. So far the favorites are:

    Every Dog Matters
    Changing the Lives of Unwanted Dogs
    Caring and Sharing the Canine Community (a little grammatically awkward though)
    Help for the Canine Community
    Uniting Dogs and People
    Hope for Unwanted Dogs
    A Dog's Best Friend
    Saving Dogs' Lives

    Thoughts? Thank you all!

  • Posted by Moriarty on Member

    Uniting Dogs and You (People)
    Give Hope for Unwanted Dogs
    Can you be your Dog's Best Friend
    Can you save just one Dogs' Life?
    Make one dog's life better.
    Unwanted dogs still want people!
    unwanted dogs still want you!
  • Posted by SteveByrneMarketing on Member
    (Perfect) Matchmakers For Dogs & People
    No Dog Left Behind
    Dogs Wanted - Owners Waiting
    Where Unwanted Dogs Are Truly Wanted
    Be The Home For Unwanted Dogs
    Save A Dog, Make A Friend

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