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Know-How Exchange

Topic: Taglines/Names

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Hard Surface Restoration - Grout And Tile

Posted by whitefamily on 25 Points
I am looking for a catchy, yet classy name for my hard surface restoration business. I will be cleaning primarily tile, grout, stone, and concrete surfaces. Thinking of Revive It! or Restore It! Really like This Old Grout, but it is taken. IDEAS, please????

  • Posted by SteveByrneMarketing on Accepted
    Mr. Groutman
    Dr. Groutman
    The Grout Guy(s)

  • Posted by whitefamily on Author
    Thanks for your input! My last name is White. What do you think about:

    White Glove Hard Surface Restorations
    (Tile, Grout, Concrete, Stone)

    Want to keep it general enough to expand business, if needed
  • Posted by mgoodman on Accepted
    Don't get too cute. If people don't know your name, having "white" in the name is an inside joke ... and a missed opportunity to communicate what you do and what the benefit is to your target audience.

    Who is in your target audience? Where do they live? How are they going to find out you exist?

    The more general your name is, the less relevant it will be to your customers. If the goal is to keep it general, then Acme Enterprises would do the job. You can do better than that. Identify your target audience as precisely as you can. Then identify the key benefit you offer. Put them together in a name that lets people know what you do and why they should call and trust you. Don't worry about being catchy or clever. Relevant names are more effective than "catchy" names.
  • Posted by Moriarty on Accepted
    I misread "This Old Grout" and put in "The Old Grout" - is free. (Just in case you like the idea). which is slightly easier to read is also free.

    What you are largely up against is dirt and mould (thinking of my own bathroom, which until last year had an uninsulated external wall - you can imagine the fun I had!).

    Scrub it! The guy that gets things sparkling again.
    The Scrubber. Getting rid of horrid mold and dirt.
    The Got It Guy. Mold and dirt don't hang round long with me.

  • Posted by whitefamily on Author
    Have thought a lot about what mgoodman said and want to avoid "being cute". How do we "Identify your target audience as precisely as you can. Then identify the key benefit you offer. Put them together in a name that lets people know what you do and why they should call and trust you" ?

    New search.....looking for a classy name that identifies service and implies trustworthiness. Need to include Hard Surface Restoration in name. Along with name would need to include these specific words(tile, grout, stone, and concrete) in business card/advertising.

    Would a name that includes a regional location fit?

    Read more:
  • Posted by SteveByrneMarketing on Member
    A couple of thoughts:

    1) Based on your posts, the name: "(Trustworthy) Hard Surface Restoration of Southern California". It's too long for a business name. It's a better candidate for a tagline.

    2) "Hard Surface" is not universally understood by consumers and probably many commercial customers (possibly includes; metal, wood, plastic, glass and the like)

    3) The generic key benefit is fair value professional cleaning of tile, grout, stone, and concrete surfaces.

    I suggest you create a company name, with accompanying tagline, to further communicate and clarify why customers should choose your company. So put this naming project on hold until you have sufficient research to write a creative brief as a guide for generating and selecting the right solution.
  • Posted by mgoodman on Moderator
    The best way to come up with a name and tagline that will work for you is to hire a professional and provide a clear and complete Creative Brief.

    Just as you know YOUR business, a marketing professional who has experience with naming and taglines knows THAT business ... and they'll be worth the fee you pay -- just as you are worth what you charge when compared to tile cleaning and re-grouting by an inexperienced home-owner.

    There are several experts on this forum who can do this. Just check the profiles of the top experts in this category and see which one(s) look like they're well suited to your project. Then use the email address(es) in their profile to contact them directly.

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