Question

Topic: Student Questions

Go-to-market Or Just Standardization Of Processes?

Posted by lasse.sorensens on 2/26/2013 at 8:55 AM ET 250 Points
Student project for an IT-corporation with several offices around the country. So the main issue is that the firm has no strategy and/or no standardization of processes of new products/services/solutions that occur through the corporation. They want processes for how to make it possible to share new innovations and other solutions internally for use in the B2B market. The question is how should I attack this project? What should I focus on? Thank you
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RESPONSES

  • Posted on 2/26/2013 at 9:41 AM Accepted
    Start by defining what success would look like for the company. Then work backwards.
  • Posted by Jay Hamilton-Roth on 2/26/2013 at 10:07 AM Accepted
    Also - ensure you understand the "temperament" of the executive leadership. There may be a strong reason for the way things are, and a reluctance to change. Once you better understand their needs/decision-making, you can best suggest innovative strategies that fit their "model".
  • Posted by Moriarty on 2/26/2013 at 1:50 PM Accepted
    Apart from the other suggestions, I would suggest thinking of ways of disseminating this information in the circle of companies.

    The problem you have is of dislocation (a very common problem in modern industry/business - the one hand doesn't know there is another hand scenario). Nobody has been told to join the dots, so they don't know they need to let alone think about it - or even act.

    My suggestion would be to have a newsletter that is distributed among the companies. Anybody can send in suggestions, anybody can read them. Plus there is general info from higher-ups (yawn) and interesting articles from the student hounds (sorry, that should read newsletter journalists).

    Making sure your approach to this is interesting will mean you get readers and involvement. What's more it doesn't require the current management to do anything at all. Which in my experience of them is precisely where they want to be.

    Hope this helps. M
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