Question

Topic: E-Marketing

Need A Name Of A Booking Software

Posted by Anonymous on 2/26/2013 at 11:25 PM ET 750 Points
I am desperate need for a name my bookkeeping software I am developing. Its a standard bookkeeping software that has key features to assist tax professionals in filing taxes for small businesses. I need a good marketing name that will tune people in to the software. Something simple enough but bold.
A name I can go head and put on the market to begin marketing my software.
A long lasting product shelf name, a name people will look for in stores for bookkeeping software.
I would like a variety of names to choose from.
The software can used with a business or individual home use.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/26/2013 at 11:52 PM Member
    Can you tell us more about your software, including:
    - for what OS/platform?
    - how it stacks up against your competition (both better-than and worse-than)?
    - why the software can be trusted to produce the right results?
    - for what target audience (income level? age? financial savvy? state or federal?)
  • Posted by Moriarty on 2/27/2013 at 4:22 AM Member
    What does your software solve that no other software can? There will be something - and focusing on this will help you (and us) enormously. Because with that we can target the pinch point that it solves.
  • Posted on 2/27/2013 at 6:54 AM Author
    I can't post the details because my patent is not completed yet...but the details should not be necessary for the name because bookkeeping & accounting softwares basically do the same primary function except some are simpler to use for less experienced people and some are complex due to size of company and features you are needing operate your business.
  • Posted by Moriarty on 2/27/2013 at 7:10 AM Member
    If this information is unavailable, I suggest you get in touch with someone like Mr. Goodman who will deal with your situation in confidence.

    Because if your name is to be sensible it needs to focus on the very things you need to keep private. The name for complex software for corporations will need to be very different for one for budding entrepreneurs - they are two totally different markets.
  • Posted on 2/27/2013 at 9:01 AM Author
    I hope to still possibly get some names due the the kind of software it by using the information I've provided...I will heavily market to Individual Tax Companies and National Tax Software Companies.
  • Posted by Jay Hamilton-Roth on 2/27/2013 at 10:24 AM Member
    SmallBooks
    WeeBooks
  • Posted by Moriarty on 2/27/2013 at 12:08 PM Member
    "End Of Year" - software solutions for tax administration.
    "Fiscal Year" - software for tax specialists.
    "Results!"
    "The Bottom Line"*

    *I own the rights to the trademark for a chain of Restaurants.
  • Posted on 2/27/2013 at 1:05 PM Author
    Here are some names I came up with..Maybe you can give me some professional feedback on some of the names I've put together.
    1. Small Business Pro
    2. The Business Solution
    3. Business Diagnosis
    4. Bookkeeping Diagnosis
    5. Business X
    6. Tax eVolution
    7. Business eVolution
  • Posted by SteveByrneMarketing on 2/27/2013 at 1:39 PM Accepted
    "Bookkeeping Diagnosis" provides a hint about what you are offering, but it doesn't really seem relevant enough to be a best naming solution for your business.

    To keep it simple, clear and relevant, you could go with "(something) Bookkeeping Software, Inc."

    Then the challenge is to come up with the "something" word. a word you can own in your marketing segment, that has relevance from your customers point of view.

    Try doing some googling research, talking with (potential) customers and getting feedback. Make a list of the most relevant words, and test them to confirm you are on the right track.

    Example: the word Quick would be to close to QuickBooks, but maybe an alternative spelling such as "Quix Bookkeeping Software, Inc." would be a candidate.

  • Posted on 2/27/2013 at 2:43 PM Author
    Thanks for some great feedback for names, therefore I revamped the names. Can I please get some professional feedback for the names and your best suggestion.
    Small Business Solution
    Business 4.0 Bookkeeping Software
    Simplex Bookkeeping Software
  • Posted by SteveByrneMarketing on 2/27/2013 at 3:36 PM Accepted
    feedback ...

    Small Business Solution - doesn't communicate bookkeeping or software. Too broad.

    Business 4.0 Bookkeeping Software - what is business 4.0? Why does your software qualify for this category? Too made up.

    Simplex Bookkeeping Software - an example of what I suggested. My professional feedback is that you need your customers and prospective customers feedback. Not tested.

    You might want to consider hiring a professional. Several of the top experts (see list to right) can help you. Just click on their names to see profiles and email addresses to contact directly.
  • Posted on 2/27/2013 at 4:40 PM Author
    Thank You Steve Byrne... I really appreciated your feedback, even though you didn't know all the details of the project. You continue to help as I continued to ask questions. I know its best to hire a professionals but this website is suppose to be made up of professionals in this field & I use this tool as a starting point and you did not take my question likely you responded as a professional would in your field because I would hire someone this is how I would begin because I wouldn't trust anyone with details without a disclosure agreement.
    Mr. Byrne are you for hire?
  • Posted by SteveByrneMarketing on 2/28/2013 at 12:37 AM Member
    Thanks for the kind words Ms. Lowe. Please click on my name to see an email address. I'll be happy to discuss any projects with you.
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