Question

Topic: Student Questions

Thesis: How To Contact Maritime Professionals

Posted by Anonymous on 3/21/2013 at 12:44 PM ET 250 Points
Hi,

im doing my thesis for a tax advise company whos target group is professionals within the maritime sector.
my issue at the moment is how to contact these people.
facebook/twitter isnt really an option.
i was thinking linkedin, and using online maritime magazines.
but i was wondering if anyone else had any ideas?
the goal is to attract new clients.
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RESPONSES

  • Posted by Peter (henna gaijin) on 3/21/2013 at 1:13 PM Accepted
    Most industries have associations and trade magazines that promote to them, so advertising in these or buying their lists would be possible ways to reach these people. I Googled "maritime trade magazines" and a bunch came up.

    For most businesses like this where you are trying to reach some industry professional, I wouldn't even think of Facebook or Twitter. LinkedIn may work.
  • Posted by Moriarty on 3/21/2013 at 2:18 PM Accepted
    If you have the time to learn it, Google's display network could work for you here. You can target interests quite easily - and maritime professionals will be looking at the various online magazines as you mention. The best thing about the display network (which is quite different from their search/PPC advertising) is that the people you are targeting don't have to be looking for the things you are selling.

    The display network covers blogs, newspapers, anything where a Google syndicated advert can be placed. Getting some familiarity with it would be no bad thing for a student as it is both poorly understood and poorly used.

    Other than that you could try the Blue Kremlin in Hong Kong ... quite a few maritime professionals I know meet there regularly.
  • Posted by Jay Hamilton-Roth on 3/21/2013 at 3:34 PM Accepted
    There are some LinkedIn Groups that may be of use to communicate with:
    https://www.linkedin.com/groups?gid=44626&trk=group-name
    https://www.linkedin.com/groups?gid=47685&trk=group-name
    https://www.linkedin.com/groups?gid=60310&trk=group-name
  • Posted by Gary Bloomer on 3/21/2013 at 6:04 PM Accepted
    Trade associations, trade journals, trade websites through long tail keyword searches. Then, start making phone calls.
  • Posted on 3/22/2013 at 8:51 AM Author
    Thanks a lot! This really has helped to develop my thesis further! :)
  • Posted by SteveByrneMarketing on 3/22/2013 at 7:04 PM Accepted
    ... also inquire about renting email addresses from online and printed maritime publications. These publications will probably want to control the emailing roll-out and the email (packages) may be less expensive based on your roi and other metrics.
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