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Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Need A New Tagline For A Sale

Posted by hdillon on 250 Points
I need a catchy tagline for coffee mugs to sell to educators. I wanted to link the coffee mugs to the purchase of material on our website. I have mugs that are all silver and ones that are all white...if that helps. Thanks

  • Posted by Moriarty on Accepted
    Now ... think why someone would want a silver coffee mug (apart from the fact that silver is worth around $50 an ounce) ... ? More to the point: why do these educators choose your business in the first place? You aren't the only company to supply the educational market - so put your thinking hat on!

    People don't come to a website to buy just because of a china coffee mug. Usually they're washed and forgotten by the time the teacher gets back to their computer. We need to know why someone chooses your site in the first place - because that will work best for your other customers. Once we know that, we can come up with something that means something to them. That's when it becomes "catchy"!
  • Posted by hdillon on Author
    Thanks for the response. We are a national nonprofit that offers educators unique resources to help with their professional development, as well as the development of the students they impact. We attract educators for potential membership in our organization and use our resources as the angle to draw them. We also give perks to our current members as well. However, I wanted something "catchy" that would be attractive to both members and prospective members. Hope that helped....
  • Posted by Moriarty on Member
    There is an old adage in marketing that states that it is always easier to sell to those you have already sold to. By extension this includes those who are of a similar character.

    You have people who signed up to your services - have you asked them what prompted them to? Apart from the dazzling copy, the mean sales talk and whatever other marketing mastery tipped the balance of their judgement in your favor ;-) My point is that they will have chosen to work with you, learn from you for reasons that may not be immediately apparent. If you can discover this motivation you can use this on your mugs and reckon on having a way better impact than getting someone to write "Umm, we've gotten a fantastic service for educators which we think you'll really appreciate" or somesuch.

    These things are always unique and individual for you as a business - even as a non-profit. After all, without customers you wouldn't be around. If you don't know the answers to the questions, do ask your current members what made them join: it's always best to ask those who have already chosen and work out from there. They are your key to this right now. Once you have more then you can start asking other questions!

    Hope this helps.

  • Posted by Jay Hamilton-Roth on Accepted
    Perk Up (Your Teaching)
  • Posted by SteveByrneMarketing on Accepted
    the chalkboard cafe
    brewing inquisitive minds
    deja brew all over again
    the caffeinated lessons
  • Posted by mgoodman on Accepted
    I'm not sure I really understand what these coffee mugs are supposed to do. Are they primarily to remind your target audience that you're around? Are they to generate interest in specific products you offer? Are they incentives to buy something? Are they products themselves (that you hope to sell for profit)?

    Why coffee mugs (and not tote bags or pens or clocks or thumb drives, etc.)?

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