Question

Topic: Taglines/Names

Pet Magazine With Online Business Directory

Posted by keith on 4/2/2013 at 6:58 PM ET 250 Points
We are publishing a pet magazine with a variety of pet related articles primarily on dogs and cats with an online presence (reprint of articles, blogs, and business directory of pet focused businesses, non profs, etc). Love to hear your thoughts on Name and Tagline(s). Want to be clear of who we are, but leaning towards an out-of-the-box vibe. Thanks!
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RESPONSES

  • Posted on 4/2/2013 at 9:16 PM Accepted
    Who is the target audience? Where? What's your objective? How will you measure success? Are you selling anything, or is this just a diversion/hobby for you? Do you have a business plan? A marketing plan? It's hard to be clear about who you are when we don't have more information.
  • Posted by Gary Bloomer on 4/2/2013 at 9:50 PM Accepted
    Have you done any market research into the kinds of issues pet owners are searching for online?

    Are you targeting key phrases that have high relative monthly search volume and for which there
    are few competing pages for those specific key phrases?

    Are your categories and article titles closely aligned with or a direct match for the terms that people are searching for online and is our domain name matched to a well searched for term? And are your articles optimized for specific search terms to a key word density that matches the preferred densities of the major search engines?

    If not, you might be putting the cart before the horse.

    You MUST choose search terms that you can rank for easily. With the best will in the world, if you cannot out rank sites with a PR value of 3 or less your site may never surface on the first 3 pages
    of the most popular search engines.
  • Posted by keith on 4/2/2013 at 9:52 PM Author
    Thanks for the response. Our objective is to be the source for all-things-pets to pet owners in Dallas, Austin, SA, and Houston (information source, community, discussion, shopping, etc). We have run a successful pet business in the area and want to take advantage of our extensive distribution channels for print and customer/vendor/partner contact list for online directory. We have published community level and DoD newspapers for years, but have not ventured into the business directory arena before. We understand pets and business, but are not real creative, thus the request for name suggestions. Really appreciate any help you may provide
  • Posted by SteveByrneMarketing on 4/2/2013 at 10:10 PM Accepted
    First result from a common keyword phrase search is "Dallas Dog Life".
    https://dallasdoglife.com/

    It seems like a good name. If it was still available as a brand name and a domain name, would you use it? If no, why not? Your answers would be included in a creative brief.

  • Posted by keith on 4/2/2013 at 10:19 PM Author
    Thanks Steve. I think it is a good name and speaks to who they are. We plan to be a bit broader to include dogs and cats, so we would not choose that name.
  • Posted by Jay Hamilton-Roth on 4/2/2013 at 10:54 PM Accepted
    Republic of Pets
    Big D Pets
    Lone Star Pets
  • Posted by SteveByrneMarketing on 4/3/2013 at 12:04 AM Member
    About Cats & Dogs
    Pet Life Voice
    A Pet's Life (of Texas)
    Truth About Cats & Dogs
    Texas Cats & Dogs (or maybe not because of https://texasdogsandcats.com/
  • Posted by Moriarty on 4/3/2013 at 4:07 AM Accepted
    Pet's Post. So interesting, even your pets will be reading it
    Cats n' Dogs

    On another tack, you have newspapers - what are your readers most interested in? Why do they read your newspaper at all in an age full of them? What are your current names (even if you allude to them generically). I'm trying to tap into the market you've already developed to give your magazine the sort of name people already like - or work out from that point.
  • Posted on 4/4/2013 at 9:58 AM Accepted
    Dog's Meow

    Where cat & dog lovers go...
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