Student Questions - vibram five fingures from Anonymous: MarketingProfs Question 41195

Topic: Student Questions

Vibram Five Fingures

Posted by Anonymous on 4/7/2013 at 10:15 AM ET 125 Points

i want taglines for vibram five fingures shoes
and a caption, teaser all grabbers which may help me to sell this shoes

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Posted on 4/7/2013 at 10:54 AM Accepted

Who is the target audience? Why might they want "vibram five fingures" shoes? Where?
Posted by Gary Bloomer on 4/7/2013 at 11:45 AM Accepted

Why?

Where are you?

Who's your ideal buyer?

Who are we talking to?

What are you offering in exchange?

What's your expected return and over what time frame?

Tag lines to go with what? To appear where? To appear when?

To match with what kind of other messaging? To create what kind of visibility?

To generate what kind of sales?

To match what kind of experience in foot ware sales?

Aligned with what want?

To match what kind of price point?
Posted by Gary Bloomer on 4/7/2013 at 11:47 AM Member

And as a student you're incapable of coming up with these tag lines and ideas because?

What work have you already done? What ideas have you already generated? Those ideas align with an outcome how?
Posted by SteveByrneMarketing on 4/7/2013 at 7:46 PM Accepted

Already done by others ...

"the next best thing to going barefoot"

source:
https://www.tomlinson-llc.com/casestudy/vibram-fivefingers/

How are planning to get the education required to become a professional marketer? There is no "MBA. Cut 'n Paste" degree.
Posted on 4/10/2013 at 4:08 AM Accepted

Target audience and position ?