Know-How Exchange : Student Questions

Side-stepping any recent or innovative brand activation campaigns - I would like to put the question in the mirror.

Because you are selling to people. Some of them will like what you are selling, most will simply walk past and buy what they have always bought. My point is what do these people who like your style actually *like* about it? At its finest, branding is communicating what you do best to those who like it most. It is also way more effective than communicating what you do to those who don't.

Who is the target audience? Where? What unique benefit do you deliver for them?

https://articles.economictimes.indiatimes.com/2012-12-19/news/35912400_1_pe...
https://www.prnewswire.com/news-releases/fruit-juices-energy--juice-drinks-...
https://online.barrons.com/article/SB50001424053111904346504577531063244598...
https://www.bevindustry.com/articles/85660-2012-state-of-the-industry--juic...

As the primary segment is kids... you should position them as such it spreads happiness and energy after having the juice...

You may sponsor some gaming events in schools at your target area. Even, you may have some tie-ups with summer coaching camps by issuing samples of your product such that children try it first. Also, you may sell your products at discount at gaming events.

One thing you must maintain is that, children should love the taste. If they love the taste of your drink, automatically, your sales will boost up.

Neha you can offer
1. For moms sponser camps and events,
2. For kids Use social media, sponser gaming events, advertise in computer games, offer free gifts and toys.
Regards,
Rohit