Question

Topic: E-Marketing

What Does A Channel Marketer Do?

Posted by Anonymous on 5/3/2013 at 5:15 PM ET 125 Points
I've been coming across the title "Channel Marketer" quite often. It's not specific to media companies either, as I've seen a Channel Marketing for various companies and even an local university. Is this a relatively new job title and, what exactly does this position entail? Are they marketing using a specific "channel" ie: Media? Thanks for any info you can provide!
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RESPONSES

  • Posted by SteveByrneMarketing on 5/3/2013 at 6:41 PM Accepted
    It is confusing. There is (distribution) channel marketing (retail, direct etc.) and there are direct marketing (media) channels which include, email, mobile, telemarketing, broadcast faxing, direct mail and the like. Of course, there is much more to be said. Just google it, there are many articles on this subject.
  • Posted by Gary Bloomer on 5/3/2013 at 6:48 PM Accepted
    You need to speak with Randall (MONMARK). He's one of the top people in this field in North America.
  • Posted on 5/3/2013 at 9:00 PM Accepted
    Often a "channel marketer" will deal with specific distribution channels. For example, if you're selling bathroom fixtures (like tubs, etc.), you might sell through plumbing wholesalers, retail bath shops, plumbers, big box stores, specialty hardware stores, online, etc. Each of those would be a different channel, and each has its own needs from a marketing standpoint.
  • Posted by cashone001 on 5/17/2013 at 2:58 AM Member
    Channel marketing is basically a kind of marketing in which the products are being sold with specific method called a channel. The distribution of the product is done to dealers, either through direct sales, via phone calls, through direct mail, via the internet, or through a popular lucrative channel.
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