Know-How Exchange : E-Marketing

Good morning. Well I've got 10 minutes of it left here in Europe ;-)

You have a focus on educational and law books. Online there are some 221 million search results for this search term. The choice is how narrow your focus really is. By which I mean razor sharp, okay? You are faced with a choice - you can be found on Google page 22,143 or on Google page 1.

In some way you need to connect to your customer. The more focused this connection, the more immediate it will be. The days of being able to sell to everybody are long gone. The more specific you are about their needs and their preferences, the closer you come to that cherished spot on page 1.

Your customers are lawyers - you're on page 28,984
Your customers are lawyers and have their own business - you're on page 3,438
Your customers are lawyers and like red BMWs - you're on page 112

Each step you take makes an improvement of a factor of 100, roughly speaking. The more focused you are, the higher you come.

Start asking the questions they use to which your shop is the perfect answer - page 1.

Because so few people think to ask the questions their customers are asking - and believe me its really hard to do! Never mind, you can ask your target audience, the lawyers who'll be buying. It's the easiest way to get started.

Once you share that with us, we can come up with some snappy taglines that'll really connect. That's when they find you in the search results and think "that's great"!