Question

Topic: Student Questions

Examples Of Postmodern Marketing

Posted by kwilson on 5/5/2013 at 9:00 AM ET 125 Points
According to Stephen Brown, there are various subcategories of Postmodern marketing (anesthetization of everyday life, hyperreality, fragmentation, reversed production and consumption, decentred subjects and juxtaposition of opposites)

I am wondering does anybody have any examples of those categories, or general postmodern marketing campaigns utilised recently?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Moriarty on 5/5/2013 at 9:10 AM Accepted
    There's just one problem with the entire post-modern movement. It still thinks rationally, intellectually.

    Bear in mind that the great marketing books from five decades ago are still better. Why? Because they don't tell you to sell, they tell you to find customers who'll buy.

    That one change in viewpoint is the hardest thing to do - yet it is the key to effective marketing. Do this and you can implement pre-Raphaelite technologies and still beat the pants off your competitors.

    For a really different approach to marketing, try Perry Marshall's "Right-Angle Marketing" techniques (they're just a re-hash of older ideas, only brought into new language).

    I'm sorry if this wasn't the answer you're looking for - as far as I could see, Post-Modern marketing isn't an answer either.
  • Posted by Gary Bloomer on 5/5/2013 at 1:03 PM Member
    Entering the search term:

    postmodern marketing campaigns

    ... into Google gives you 1,270,000 pages of results.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)