Question

Topic: Student Questions

Is Correct To Say Pull Strategy Involves:

Posted by valtermurruga on 5/15/2013 at 8:07 PM ET 25 Points
- bypassing intermediaries to communicate to consumers directly
- an attempt to sell into channel intermediaries and is dependent on personal selling and trade promotions
- a small promotional expenditure at the start of an advertising campaign, gradually increasing to improve the longevity
- small promotional expenditure throughout the duration of an advertising campaign, due to product unsuitability to advertising campaigns
- all above
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/15/2013 at 9:35 PM Accepted
    What do YOU think? Why? It's an assignment to get you to think, not simply figure out the quickest way to find an answer.
  • Posted by valtermurruga on 5/15/2013 at 10:12 PM Author
    Guys sorry, I have exam and I just check the previous exams and get just two doubts about these questions. sorry. If you can help, thank you/
  • Posted by Peter (henna gaijin) on 5/16/2013 at 2:10 PM Accepted
    If you are posting what was a multi-choice question on a test, and only one of your options is right, then I go with the first option ("bypassing intermediaries to communicate to consumers directly")

    Pull strategy involves promoting to the end user and having them then go look for the product, where the stores then order the product based on this demand (pulling the product through the channels).

    The other extreme is a push strategy, where the products are sold to the stores (often with incentives for them to promote the product), where the end user then sees the product and buys the product (so product is pushed through the channels).
  • Posted by Gary Bloomer on 5/16/2013 at 6:12 PM Accepted
    It's your exam and your future. Take responsibility, pick an answer that YOU think is correct, and move on to the next question.
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