Question

Topic: Taglines/Names

Clever Name For A Kettlebell Fitness Business.

Posted by Anonymous on 6/12/2013 at 6:18 PM ET 250 Points
trying to come up with a clever name tough enough sounding for men, but not alienating to women. something unique thus leaving out buzz words like "fit" or "core" or "functional". liked "heavy mettle" for a while, but decided it's too tough sounding. want to emphasize maximizing health and strength potential, not just weight loss or superficial results.
kettlebell training is efficient and results in numerous fitness benefits - cardio, strength, balance, stability , flexibility. good for any age level and current level of conditioning. my approach is more of a "minimalist" approach to exercise—simplifying the overwhelming amount of contradictory info people read about fitness. finally, the emphasis is also on having fun while doing it!
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RESPONSES

  • Posted by Gary Bloomer on 6/12/2013 at 6:53 PM Accepted
    A name needs to be relevant to the desired outcome of the ideal client, not clever.
  • Posted by SteveByrneMarketing on 6/12/2013 at 6:59 PM Accepted
    Kettlebell Lite, (For Toning)
    Strain-Free Kettlebell
  • Posted by Jay Hamilton-Roth on 6/12/2013 at 8:57 PM Accepted
    Ma & Pa Kettle
    The Kettle Drum
  • Posted by Moriarty on 6/13/2013 at 3:11 AM Accepted
    What is the name of your business? Who are your current customers and what are they saying about you? We can tie in a few other things in our taglines as well. Then you ask them which they like best, after all, they're buying :-)

    Taking your "minimalist" line

    Kettleball Training: Post-modern fitness.
    Kettleball: Fitness training simplified.
    Kettleball fitness: Simple, sensible, doable.
  • Posted on 6/15/2013 at 4:08 PM Author
    thanks for the suggestions. kettlebells are relatively unknown in the area that I live so, to further narrow this down, I want the name to emphasize getting healthy and strong and then "kettlebell training" would be added to the end. does that help?
  • Posted on 6/15/2013 at 4:08 PM Author
    thanks for the suggestions. kettlebells are relatively unknown in the area that I live so, to further narrow this down, I want the name to emphasize getting healthy and strong and then "kettlebell training" would be added to the end. does that help?
  • Posted by Moriarty on 6/15/2013 at 5:45 PM Member
    How about

    fitness as you understand it
    fitness as you understand the word
    fitness your way

    finding your strength your way
    your way to fitness with KT
    KT brings you to your peak
    your peak performance with KT
    A fitness summit with KT

    Mix, match, throw up in the air and catch them as they fall. What do you think?
  • Posted by SteveByrneMarketing on 6/15/2013 at 6:50 PM Member
    How about ... Strength & Toning Kettlebell Training
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