Question

Topic: Taglines/Names

Branding/name For Intranet

Posted by Anonymous on 6/18/2013 at 10:29 AM ET 250 Points
Please help me brainstorm ideas for a new name for a financial industry Intranet!
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  • Posted by Moriarty on 6/18/2013 at 11:05 AM Member
    Okay, so what does this new intranet offer? What would motivate a client to use it.

    Where is it, who is it intended for and so on and so on.

    Because brainstorming in a vacuum does not lead to great results. Knowing the basic elements of your marketing plan should help enormously. It'll help us too.
  • Posted on 6/18/2013 at 11:11 AM Author
    It is a re-designed Intranet, that offers increased ease-of-use than current version. Offers associates and affliates to company information. Departmental pages, timecard entry, dining menus, contact information, forms, HR job postings, directories, order company logo gear, request assistance from departments, maps of buildings, affliate website links, commonly used company software/website links.

    Looking for something affliated with the financial industry, simple and focuses that it is the HUB or center of everyday operation in the company.
  • Posted by Moriarty on 6/18/2013 at 11:41 AM Accepted
    Focus
    Centerpoint
    First Stop
    DataMeet
    Intranet Plaza
    The Inside Gherkin (if you don't know it's one of the London bank's head office or somesuch)
    The City (again, thinking of the UK financial hub)


    Pretty general, and not very financially focused - but neither is your intranet it seems. Dining menus rarely make the headlines on the FT.

    Now: do you like the approach? Does this speak to you or can you give us a little more so that we can get more specific.
  • Posted by Jay Hamilton-Roth on 6/18/2013 at 12:53 PM Member
    Why not make the renaming an internal contest? That'll raise the profile of "change is coming" and then reward people for thinking about the implications of the change.
  • Posted by cookmarketing@gmail. on 6/18/2013 at 9:14 PM Member
    My opinion, the brand name at this stage means nothing...exampled Amazon/Bing/Apple as names have nothing to do with the product. Concentrate on the your product/service under almost any name.
    Your 'brand' will be made by your customer (not you or your name)
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