Question

Topic: Career/Training

How Much Can I Make W/ A Master's In Advertising?

Posted by krosther on 6/19/2013 at 2:27 PM ET 250 Points
I'm about to enter my senior year of college. By May 2014, I will have a bachelor's in Mass Communications with a concentration in advertising. I want to go to graduate school to continue my education. I was wondering if getting a master's in advertising is worth it? How much money can I expect to make in one year as a copywriter with a Master's in advertising?
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  • Posted by Moriarty on 6/19/2013 at 3:33 PM Member
    I don't have a degree in marketing and I don't have much more than the clothes I stand up in by way of credibility. Yet I'm a copywriter, and my hourly rate would make you dizzy.

    Do you want to be a copywriter - or do you want to be part of a larger system and have to kow-tow to its wants?

    Believe me, there is enough information out there that will teach you how to be a copywriter. For free. There's probably enough on my own site if you can put up with Alexander the Great and abstruse discourses on Kasimir Malevich.

    What's more, by the time you're happy with your work, you'll be in a position where you can charge practically what you like. What's more, you'll have clients begging you for more.

    You don't get that kind of training at university. I know. My father's a professor and I went to a top university in the UK - and I worry for both!
  • Posted by Jay Hamilton-Roth on 6/19/2013 at 4:53 PM Member
    Start by researching here: https://www1.salary.com/Advertising-Salaries.html
  • Posted by BizConsult on 6/20/2013 at 9:48 AM Accepted
    Like most professions, what you make will depend upon your skills and where you get your degree from. Go to the placement office at the university you're considering and find out the offers made and accepted for copywriters at the graduate and undergraduate level and then you can get an idea of the relative benefit of going for the masters versus the costs and time.

    It's a good way to compare universities too; forget about generic school ratings and perceptions - the bottom line is are the types of firms you'd like to work for extending offers in your profession at that college (not just interviewing there - some companies do that just to keep their place in the roster) and how much they are offering to graduates with the degree you're after.

    Best of luck!
  • Posted by krosther on 6/20/2013 at 10:41 AM Author
    Thanks to everyone who submitted an answer. Each answer was very helpful. I'm grateful :)
  • Posted by Moriarty on 6/20/2013 at 1:48 PM Member
    Good luck - and remember the value you supply must be worth more to your clients than the money they pay you.
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