Question

Topic: Student Questions

Marketing Strategy

Posted by Anonymous on 6/20/2013 at 11:23 AM ET 125 Points
What kind of marketing strategy you are going to use when you are selling ice to the mankind living at Alaska? why? here are the choices: Convertional Marketing,Counter Marketing, Demarketng, Developmental, Maintenance, Remarketing, Syncromarketing or Stimulational?
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RESPONSES

  • Posted by Moriarty on 6/20/2013 at 1:35 PM Member
    It all depends whether they have a refrigerator with an automatic ice-cube section.

    The other dimension is the temperature they've set their radiators to.
  • Posted on 6/20/2013 at 1:38 PM Moderator
    Is this a homework assignment? How will you use our responses?
  • Posted by Moriarty on 6/20/2013 at 1:47 PM Member
    Mr Goodman - we get so many of these cut-and-paste questions, is it not possible for the site owners to make it clear that the students should first give their opinions of the question they've been set? Even if they haven't a clue, at least they should say so!

    Because in a way it's like someone asking for a tagline for their business without telling us anything about it. They're so worried and frustrated they don't realize that they haven't actually communicated anything useful at all. I'm sure that with universities teaching insight as they do, most students wouldn't know an insight if it walked up to them and said "good morning".
  • Posted on 6/21/2013 at 1:58 AM Author
    Mrgoodman actually that's our quiz last wednesday, i just want to know other people answers & explaination.Thanks
  • Posted by Moriarty on 6/21/2013 at 8:00 AM Accepted
    So why didn't you say so in the first place? If you're a marketer your first lesson to learn is how your words are interpreted on the other side of the computer screen.

    What's more the problems of a question of this kind is how these terms are interpreted. I'm sure there are volumes on each of them - all of which tell you practically nothing apart from academic postulating.

    So:

    "Conversational Marketing" - hi, Fred. It's cold out here, fancy a cool spritzer with some ice in it?
    "Counter Marketing" - Fred, you're cold. Why not feel warmer after all, the ice-cube's only zero degrees.
    "Demarketng" - Fred, get stuffed. I'm not selling any ice today.
    "Developmental" - Fred, you need a new igloo, right? I've got the planning permission, designs and we supply the ice in pre-cut pre-labelled chunks from our CNC ice-cutting machines. Saving you time, energy and money!
    "Maintenance" - Fred! That igloo looks like it needs a re-build, chum. I've got just the right stuff to help you repair it.
    "Remarketing" - Fred, you came by Igloo Emporia last week. This is our newsletter, all about how to get your dream Igloo.
    'Syncromarketing" - Listen, Fred. I need to offload these igloos fast. I've got three of them, got any more family?
    "Stimulational" - Fred, let me tickle you ... right here ... no? How about an igloo instead? Great in cold weather and our materials make igloos sing!
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