Know-How Exchange : Taglines/Names

Hi Steve,

We are called Travel Online and people can call our res staff for immediate assistance from around 7 am until 6pm 7 days a week. If they prefer to email for assistance turnaround times are usually within 24 hours.

Yep, this must be you ... https://www.travelonline.com/

I'll look it over and give it some thought.

That's correct Steve, looking forward to hearing your thoughts

Your company name doesn't reference any geographic region, so the tagline should include your Australian focus. Also, your "live by phone" offer is very good, but do you really need to include it in the tagline? Here are a few options to help get the ideas flowing ..

EZ Reservations, Australia and Beyond

EZ Booking for All "Down Under" Holidays

Many More Options for "Down Under" Adventures

Travel Australia, Reservations Made Easy

Simple Bookings, Australia Bound

Thanks Cobber ;-)

Thanks everyone for your feedback, unfortunately these aren't what we're looking for and I am not the decision-maker just the messenger if you will. Some great ideas and feedback, just not quite the direction we are headed in.

The feedback on your feedback is that it doesn't adequately portray what is our point of difference: that we have real people offering support. Also, we try to stay away from focusing too much on the whole 'Australian' thing, particularly because our top selling destinations are in the Asia-Pacific.

We specialise in holiday packages so the language we like to use centres around words like deals, specials, packages etc.

Ideally for the tagline we are trying to combine those 2 key ideas: best package prices + real people you can talk to. Word from the top is that it needs to be kept pretty short. Even our current choice 'the online company you can talk to' is being voted as too long.

Happy to hear any more ideas people may have but trust me, I understand if you are over it. I know a lot of us are, which is why I reached out here. It's so hard to please the right people!

TravelOnline.com
Best Deals - Live Agents

To your "top" people.

1) AsiaPacificTravel.com is a much better name than TravelOnline.com. You're a dot com of course you're "online", which of your competitor travel agences isn't online?

2) That's a lot of diverse input to reduce to a couple of words. Focus.

Thanks Steve,

That's definitely much closer to what we're looking for although pretty much along the same lines of what we've already come up with. I think we'll be hard pressed to come up with much more considering the 'stipulations' that have been put in place.

In regards to your comments,

1) Goodluck. We've been around for almost 20 years now so I can't see a name/domain change as drastic as that ever happening.

2) AGREED!

How about TravelByPhone.com :)

Best of luck to you Sheri.

Thanks Steve :)

We Talk Travel
It Pays To Talk To Us

[rant]

Now let's get one thing straight here: who is it that says 'the online company you can talk to' is too long?

Not the management by any chance??

Because think of it this way: how many of them book a holiday through the website? Or do they just indulge in a few freebies that come their way as senior directors?

Because this isn't about me, it isn't about you and it's not even about them. Or it shouldn't be. This should be all to do with your CUSTOMERS.


Full stop.


Forget them and your company will roll along just as it ever did, tagline or not. Because you aren't communicating with them, are you? Okay, so you do a good job on the phones - but how do they get there? How will new visitors realize that your phones are your one strength? On the basis of your website ...
. . . . .... I'd say that they wouldn't have a clue.

I'm a copywriter and it's my job to get all these ducks in a row and communicate them in a way that visitors have no wish to do *anything else* than get in touch with you. The way I do that is by listening to the customers, not the prattling managers. If the managers want otherwise, I'm elsewhere. If they aren't going to listen to their customers, what's the point in having a business in the first place? To polish their egoes and get free holidays to see the spring blossom in Japan? [/rant]

So what are you looking for? "that we have real people offering support"

so what's wrong with "making booking part of your holiday!" it tells the same story. It's also liked by an Australian commenter. It's no small thing for an Australian to praise a South African.

So tell us what the management like and don't like and we'll come up with the goods. Unwillingly, but we will. Why unwilling? Let's just say that's how freelance marketers are when it comes to pleasing management before pleasing their customers.

A big thank you to everyone for your time, thoughts and feedback. Particularly you Moriarty for your lengthy responses. We have finally come to a decision, we're going to go with 'real people, real savings'. No doubt you'll all have your opinions on that and feel free to rip it apart if you wish. I am by no means an expert on these things but personally I quite like it. Thanks again for all your help, the process has been very insightful and you all provided a great learning curve in terms of how to think about things in the future.

As a side note, I am a first time user of this site and am just wondering how it works re points. Given that we're not using any of your ideas, do I not award points at all? Or do I award points to people I thought were most helpful, etc?