Question

Topic: Taglines/Names

Need A Brand Name For A Gps Tracker

Posted by Anonymous on 6/25/2013 at 7:48 AM ET 250 Points
Hello,

So my company is coming up with a new product which is a GPS tracker for an automobile.

It will be sold in retail for individuals and also to fleet cab owners and such.

The product is pretty sleek, small and can be connected into the car's battery charger port.
It has an online interface which shows the car's movement on an integrated google map.

What we are looking for is a name which is synonymous with 'Tracking'...would appreciate help in coming up with something catchy.

Thanks :)
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RESPONSES

  • Posted by Moriarty on 6/25/2013 at 8:00 AM Accepted
    Now: I need to know why a customer would choose to purchase your product - and not use their iPhone? What can your product do that's better than the TomTom already installed in the dashboard?

    We need to know these things because otherwise you're going to have one hell of a time trying to offload them.
  • Posted by Jay Hamilton-Roth on 6/25/2013 at 8:17 AM Accepted
    (Aside: In the United States, GPS-only devices are being outsold by smartphone applications which have similar features at no additional cost.)

    Some naming suggestions: "Eye On" and "Direct Route".
  • Posted on 6/25/2013 at 8:33 AM Author
    Yep, I get your concern...but this is for the Indian market and here these products still sell pretty well. We actually have a a few orders in the bag but have just started on the packaging and branding for the product.
    Thanks :)
  • Posted by Moriarty on 6/25/2013 at 9:01 AM Member
    That's okay, and thanks for the wise-up. I still need to know what your product does that no other can, would or will. Get that tied into your tagline and you'll be putting its strengths straight onto the outside of every box you produce. Where it's seen first ;-)

  • Posted by SteveByrneMarketing on 6/27/2013 at 5:36 AM Accepted
    route shadow
    route recorder
    route data
    route tracer
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