Know-How Exchange : Taglines/Names

Okay, so you're a plumber. I was a decorator, and I dealt with customers just like you do. What's more, the better you deal with them the better you'll do in your business.

Why?

Because they're buying. Not me, not you. Them.

So seeing things from their point of view is what'll make the difference between them choosing you - or phoning 0800-123-plumbers and getting a plumber who's been working all night for ten quid an hour.

My bet is that they'll get a better service from you than him. If only because you got a good night's sleep. Oh, and you cost a lot less than some conglomerate with a headquarters in Walsall and seven hundred plumbers on call through the day and night.

So what can you offer your customers that makes you special when compared to the big firm?

Well for one thing you're local and you'll be the same guy who turns up each time (or it might be your mate or your son - just as it was with our family building business). (Sometimes the wife turned up with her toolbag instead - - - me !! ).

So you will have some consistency and be able to build confidence and trust in your abilities.

Now plumbers are plumbers and there's not much to choose between them. Which is why it starts getting personal when you meet nasty marketers like me. Because either you're any old plumber or you're Stephen the plumber who lives at number 31. And has a red van, not a white one. And he's got his name written across the side of it too just in case you missed it the first time.

So I'll have a go at some taglines - only remember that you need to stand out, and that means you need the confidence to stand out. You need the confidence to say you're that little bit better than every other plumber in Maidenhead or Ely or wherever it is that you live. Put better, different. Still, it needs confidence to be different.

Fixing leaks in a friendly way
Reliable repairs
New bathrooms, fast fixes and a friendly smile

Okay, I can do better when I know what makes you the plumber that you are. So what does someone say to you when they've been recommended to you? Knowing this is to know what makes you a great plumber - and makes your business hum.

Over to you.

What's the name of your company, or do you just use your name? Who are your customers -- commercial or residential, new construction or repairs?

WHY do you feel you need a tagline? What do you expect it to do for you? What do you want it to communicate?

What makes you different from, and better than, all the other plumbers in your area? Why should someone choose you? What unique benefit do you offer?

proper plumber..... we treat both the client and job with respect....

Hi,
Maybe

( Your Name ) Plumbing Services