Know-How Exchange : Student Questions

To briefly describe their marketing plan, I would try to figure out what their 4-Ps are - product, price, place, promotion.

For example, product isn't just sleepwear, but how the product varies from others in the market and what need it is fulfilling for customers. Is it just clothing or does it also meet a need filled by buying brand named products?

On price, where do they fall price wise as compared to other products? Luxury, discount, etc.? What are the retail prices?

Place is how do they sell. Do they sell direct over the internet, use brick and mortar stores, have people sell to their friends Multi-level marketing), etc. Do they sell through their own web sites and/or stores, or do they sell through department stores or other retailers?

Promotion is whether they advertise, use coupons, provide slotting fees to retailers, etc.