Question

Topic: Student Questions

Social Media And Healthcare

Posted by Anonymous on 8/9/2013 at 11:07 AM ET 250 Points
Thesis - social media and healthcare

Most healthcare professionals would not like to embrace social media to engage with consumers/patients because they worry that health-related information they provide could be "taken out of context and interpreted as medical advice." I wish to do something about patient-and health provider with the use of social media. The Literature is not a problem. I have problems about empirical research. How do i get started with empirical data? Should i do an empirical research on patient or healthcare professionals or both and then analyze it? How do i get the data or research methodology.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/9/2013 at 1:43 PM Accepted
    What do you mean when you wrote "I wish to do something about patient-and health provider with the use of social media"? It sounds like your #1 problem will be adoption, so that's the problem I'd focus on first - how to create value for healthcare professionals to use social media. And I'd start by asking people in your community for their thoughts, and see if you can detect patterns. Then see if the patterns are location-specific or are more general.

    And there's a wealth of research/articles online as well, such as: https://online.wsj.com/article/SB10001424127887324900204578283900262408308....
    https://source.southuniversity.edu/healthcare-professionals-and-social-netw...
  • Posted on 8/10/2013 at 6:10 PM Accepted
    What do you want to learn from the empirical research? Always start with a clear objective and a specific description of the expected use of results. Otherwise it's just research for its own sake -- and usually a waste of time and/or money.

    If you do this right, the objective and the expected use of results will point you to the appropriate methodology.
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