Question

Topic: Student Questions

Need Help In Choosing The Marketing Electives?

Posted by Anonymous on 8/11/2013 at 9:27 AM ET 125 Points
I am doing MBA and currently waiting for the Fall semester to start, i want to take marketing as a major, so i need help in selecting my majors. my university offers the following courses as marketing electives.
1. Advertising
2. Brand Management
3. Consumer Behavior
4. Customer Relationship Management
5. Global Marketing
6. Services Marketing
7. Marketing Research
8. Media Planning and Management
9. Personal selling
10. Pharmaceutical marketing
11. Sales Management
12. Retail Management

I am interested in both marketing research and advertising and media planning so i am a bit confuse as to which marketing field to choose as I am good in both developing strategies and creativity.

Also please advice which career path to follow with brief description.

* I can only take 4 electives.

Thank you
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Moriarty on 8/11/2013 at 1:22 PM Accepted
    Well you've gotten the first two ;-) Nos. 1 & 7

    Well for effective advertising, you need to know who you're advertising to - so you'll need number 3 for that. To be honest, the rest are specific to a person's interest (or their hoped for employers).

    Does this help any? If not, why not - comment boxes are small spaces in which to communicate and your input is vital if this is to work well.
  • Posted by Gary Bloomer on 8/11/2013 at 6:09 PM Accepted
    4 and 8. Then research the remaining elements on your own.
  • Posted on 8/11/2013 at 9:45 PM Accepted
    1, 3, 7 and 8. You have answered your own question.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)