Question

Topic: Student Questions

Brand Hierachy And Master Brand

Posted by Anonymous on 8/14/2013 at 10:26 AM ET 25 Points
Can you please explain what is brand hieracy in detail and, what are master brand,provide examples for me please so that i can understand them.Can u please use SAB as example maybe
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/14/2013 at 5:36 PM Member
    What does your teacher and textbook say about brand hierarchy?
  • Posted by Gary Bloomer on 8/14/2013 at 9:26 PM Member
    No. This reads like a big, fat homework question.
  • Posted on 8/15/2013 at 8:11 AM Author
    in the text book they defined a brand hierachy in three categoies(parent brand,single brand and group brand) so i wanna have more understanding about it because i have to prepare presentation about this in middle of September to my lecturerers and fellow students
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