Question

Topic: Taglines/Names

Need Tagline For Marketing Our Vacation Rentals

Posted by escapes123 on 8/14/2013 at 10:59 AM ET 250 Points
We are just starting to get more involved in print advertising and I need a good tagline that is short and sweet. We are a vacation rental company offering private homes and condos for weekly and monthly rentals in Southwest Florida - Marco Island and Naples to be exact. This is what I currently have on our site and I hate it, especially the One Stop SHop line.

Island Escapes is your one stop shop for all your vacation needs. We offer a large selection of rentals, including vacation pool homes, beachfront condominiums and golf course villas in Marco Island, Naples, Bonita Springs, and in Cape Coral. Our specialty is matching our client’s unique lifestyle to that ideal vacation home or condo, chosen from an extensive list of Florida vacation rentals. We can also help plan a vacation with tours, excursions, restaurants, and more!

We also want to target property owners because we need more inventory. One of the things we have been saying is
Whether you are a property owner looking to make additional rental income or a traveler looking for that perfect vacation spot, Island Escapes is the only name you need to remember!
My team did not love it, so seeking your advice!
HELP!
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RESPONSES

  • Posted by Moriarty on 8/14/2013 at 1:08 PM Accepted
    Well, to be quite honest, I would keep the two issues separate. The owners aren't interested in what the vacationers need, and vice versa. What they have in common is you. The owner has a property that they need to rent - and get in touch. The vacationer wants a holiday and needs to rent something. In the middle is where you stand.

    Do you really want to approach both kinds of people with the same line? It would be like a bank saying "if you need money, borrow from us and lend us some money too, if you've got some spare"

    To my mind you need two taglines. At least you'll get double the result for your money ;-)

    Island Escapes - bringing you the best returns for your property investments.
    Island Escapes - the best value holidays on the Florida E. Coast.

    I can come up with more - but I would like to know if you agree with my approach. Otherwise it's back to the drawing board ...
  • Posted by escapes123 on 8/14/2013 at 1:25 PM Author
    I see what you are saying. So do you think it is unprofessional to try and hit both audiences with one ad?
  • Posted by Moriarty on 8/14/2013 at 1:33 PM Member
    I'm not saying it's unprofessional! I'm suggesting it's better to keep your target audience and your suppliers in different brackets (so to speak).
  • Posted by Jay Hamilton-Roth on 8/15/2013 at 7:05 AM Member
    Let Your Vacation Start With Us
    Relax In Your Vacation Paradise
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