Question

Topic: Taglines/Names

I Need A Tag Line For My Banquet Hall Business

Posted by Anonymous on 9/7/2013 at 1:47 PM ET 250 Points
How to shrink all we have to offer into a tag line... Full services offered: Event Planning & Decorating(inc. wedding/showers/business meetings/private formal dinners/B'day & other parties/Tea Parties/etc.) The name of the business is "The Royal Pearl Banquet Hall"
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RESPONSES

  • Posted by mgoodman on 9/7/2013 at 3:07 PM Accepted
    Where is the business located?

    Since the name tells what you do/are, you can use the tagline to communicate the true end-benefit or emotional payoff for your customers. What is that unique benefit? Why/how is "full service" a benefit for your target audience?

    How do people find you? Where would you use the tagline? What do you want the tagline to do for you? What is the communication objective?
  • Posted by SteveByrneMarketing on 9/7/2013 at 3:59 PM Accepted
    The generic benefits for "full service" include one-stop shopping, more fully integrated solutions and perhaps cost savings. How are your "full service" competitors differentiating themselves in your market? Do they have taglines? What do they say?
  • Posted by Moriarty on 9/8/2013 at 2:05 AM Accepted
    So far for the questions, the moderator does make it quite clear that when the questioner asks for a tagline, we should help them by offering taglines.

    Treating you like royalty
    A pearl of a service

    Have you anything you could say about how you do things that will be distinct from your competition?
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